Content Marketing
Copywriting Services
Ad copy, landing pages, emails, sales pages, and brand messaging written by a conversion copywriting agency that judges every line on the action it produces.
Get Your Free Proposal Call (888) 644-7795
- Headline variants with every draft
- You approve every word before it ships
- Free proposal with a fixed quote
As Featured In
Copywriting services from Egochi cover the words that do the selling: ad copy, landing pages, email campaigns, sales pages, product pages, and the brand messaging that keeps them all in one voice. Egochi is a conversion copywriting agency inside a full digital marketing company, and we write for businesses from single-location shops through corporate and enterprise brands. The line we price and deliver against is simple: content earns attention, copy converts it. Every project starts with voice-of-customer research, ships with headline variants, and gets judged on what it causes, clicks, leads, and orders, never on how it reads at a staff meeting. The next step costs nothing: a free proposal that names the assets your funnel is missing and a fixed quote for writing them.
How much do copywriting services cost?
Copywriting at Egochi is quoted by scope: format, length, research depth, compliance review, and revision rounds set the number, and the quote is fixed before writing starts. One-off projects price as flat fees with no setup charges. Ongoing conversion copy runs inside our standard monthly programs from $1,500 to $15,000, month to month, with no long-term contracts.
Egochi has written conversion copy inside client campaigns since 2014, from offices in New York, Miami, Milwaukee, and Madison, with 250+ Google reviews and 190+ Clutch reviews at a 5.0 rating behind the work. The structural claim this page makes is the one that matters: the people writing your ads, pages, and emails sit beside the people running your search, paid, and email programs, so the copy is written against real query data and real campaign results, not against a creative brief filled out once. And you approve every word before it ships, because copy that does not sound like you fails even when it converts.
Copywriting Services We Offer
Nine kinds of conversion copy, one discipline underneath: research first, one clear ask, and variants worth testing. The proposal names which of these your funnel is actually missing.
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Landing Page Copy
Egochi writes landing pages for campaigns, launches, and lead capture around one promise, one proof stack, and one ask. Every page ships with three to five headline variants, so the strongest opener gets found by testing instead of by taste.
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Ad Copy
Search, social, and display ads live or die in a handful of characters, so we write them against the query and the audience, not the product sheet. The accounts and bids themselves run through our PPC services; this work makes every click they buy worth more.
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Email Copy
Welcome sequences, sales campaigns, abandoned-cart flows, and newsletters written to get opened, read, and clicked. We write the words; the lists, automation, and sends run through our email marketing services, and the two are built to hand off cleanly.
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Sales Page Copy
Long-form pages that walk a cold reader through problem, proof, objections, and offer without losing them. Egochi writes these against a researched objection list, because a sales page that skips the reader’s real hesitation is a brochure with a buy button.
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Website Copy
Homepage, service page, about page, and pricing page copy that says what you do, who it is for, and why you, in your voice. When the site itself is being rebuilt, we write alongside our web design services so the words and the layout are argued out together.
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Product Page Copy
Product descriptions that sell the outcome the feature buys, written to survive skimming and comparison tabs. For catalogs, we build a description system with a repeatable voice and structure, so page four hundred reads as sharp as page one.
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Brand Messaging and Voice
Value propositions, taglines, positioning statements, and a written voice standard your whole team can apply. This is the work that keeps your ads, pages, and emails sounding like one company, and it is the most copied-from deliverable we produce.
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Video Script Copy
Scripts for sales videos, explainers, and video ads, written to the second and to the platform. The shoot and the edit belong to our video production services; the script decides whether anyone watches past the first five seconds.
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Headline and CTA Rewrites
A focused engagement for pages that already have traffic: we rewrite the headlines, subheads, and calls to action that carry most of a page’s persuasion weight, and leave the rest alone. Often the highest-return copy project a business can buy.
Where Copywriting Ends and Content Writing Begins
Copywriting gets sold as a synonym for every writing service, and buyers pay for the confusion. Here is the honest map of the three disciplines, so you can tell which one your project actually needs.
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Conversion Copy Lives on This Page
Ads, landing pages, emails, sales pages, product copy, and brand voice: writing aimed at a reader who is deciding, built to cause the next action. It is judged in clicks, leads, and orders, usually within weeks of shipping. This is what Egochi means by copywriting, and it is everything this page sells.
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SEO Content Is Its Own Discipline
Blog posts, articles, and web content written to rank and earn attention over months belong to our content writing services, where the craft is search intent, depth, and authority. Buying conversion copy when you need ranking content, or the reverse, wastes the budget both ways, and we will name which one you need.
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Strategy Decides Before Either Writes
Which assets get made, for whom, in what order, and how they circulate is strategy work, and it belongs to our content marketing services, the program this page works inside. When a funnel is missing pages, strategy finds the gaps; copywriting fills the ones built to convert.
Four Frameworks Carry Most of the Copy We Write
These four persuasion structures carry most professional copy, ours included. They are scaffolding, not magic: a framework holds the argument up while the research fills it in, and knowing which one fits which job is the actual skill. Here is how we choose.
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Attention, Interest, Desire, Action
The general-purpose structure: earn the glance, hold it, make the reader want the outcome, ask plainly. We reach for it on landing pages and website copy where the reader arrived curious but uncommitted, because it meets people at any temperature.
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Problem, Agitate, Solution
Name the problem in the reader’s own words, make its cost concrete, then present the fix. Strongest in ads and email, where you have seconds and the reader’s pain is the only hook available. Handled carelessly it turns manipulative, which is why the agitation must be true.
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Before, After, Bridge
Show life with the problem, life without it, and the product as the bridge between. It fits before-and-after offers, courses, services, redesigns, where the buyer is purchasing a changed situation rather than an object, and it collapses when the after picture is exaggerated.
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Promise, Picture, Proof, Push
Make one promise, paint it specifically, prove it with evidence, then ask for the sale. Built for long-form sales pages and high-ticket offers, because the proof section can expand to carry every testimonial, number, and objection the decision needs.
People Also Ask About Copywriting Services
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What is the difference between copywriting and content writing?
Copywriting is persuasive writing built to cause an action now: an ad clicked, a form sent, an order placed. Content writing is informational writing built to earn attention and rankings over time. The two get sold interchangeably, which is how businesses end up with blog prose on their landing pages. Egochi runs them as separate disciplines, and most funnels need both.
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What makes good copywriting?
Good copy is specific, reads the way its buyer talks, and answers the objection the reader was already forming. It promises one thing, proves it, and asks for one action. The reliable test is clarity, not cleverness: if a stranger cannot say what you sell and why it matters after one read, the copy is not finished.
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How long does copywriting take?
Most single assets deliver in one to three weeks, ad copy and landing pages at the short end, long-form sales pages and multi-email sequences at the long end, with revision rounds inside that window. Research is the honest driver of the schedule, because copy written without customer language saves a week and costs the conversion rate.
What We Learn Before We Write a Word
The difference between copy that converts and copy that decorates is decided before the first sentence gets written. These five inputs are the paid part of professional copywriting; the typing is the cheap part.
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Voice-of-Customer Mining
We collect the phrases your buyers actually use, from sales calls, intake notes, and interviews, because copy converts best when it sounds like the reader’s own thinking. The best headline is usually something a customer already said.
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Review and Support Language
Your reviews, and your competitors’ reviews, are a map of what delighted and disappointed real buyers in their own words. The one-star reviews of your rivals are an objection list someone else paid to compile, and we read all of it.
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The Objection List
Every offer has four or five real hesitations: price, trust, timing, fit, switching pain. We write them down before drafting, because copy that answers the unasked question converts the silent majority who leave without ever telling you why.
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Competitor Messaging Map
What every rival promises, in what words, at what price framing. Not to imitate it, but to find the true claim nobody else is making. Differentiation is not a slogan exercise; it is a gap in the market’s messaging that your copy gets to own.
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The Offer Check
Before writing, we pressure-test the offer itself: the price, the risk reversal, the reason to act now. When the offer is the real problem, no sentence fixes it, and the honest deliverable is that finding, before you pay for polish on a proposition that cannot win.
Every Draft Ships Ready to Be Tested
Copy is a hypothesis about what will move your buyer, and hypotheses earn trust by being tested. Here is how our deliverables are built for that, and the part of testing most agencies skip saying out loud.
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Variants Ship With the Draft
Landing pages and sales pages deliver with three to five headline options and alternate calls to action, ranked with our reasoning attached. You are never handed one guess and asked to bet a campaign on it.
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A Fair Test Has Requirements
A split test needs enough conversions, not just visitors, to say anything trustworthy, and most pages need weeks of traffic per variant. Anyone declaring a winner after four days and nine conversions is reading noise with confidence.
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Low-Traffic Pages Cannot A/B Test
This is the part that rarely gets said: below a few thousand visits a month, a statistically honest split test can take a year. On those pages we ship the researched best version, measure before and after, and put the testing budget where the traffic is.
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Losing Variants Are Findings
A headline that loses tells you something true about your buyer that no meeting would have surfaced, and it feeds the next draft. We report losers alongside winners, because a copy program that only reports wins is curating, not learning.
Running the experiments, the tooling, the statistics, and the page-level wins beyond the words, is its own discipline, and it lives with our conversion rate optimization (CRO) services. This page writes the variants worth testing; that one proves the winners.
How a Copywriting Project Runs at Egochi
Six steps from brief to delivery, with the argument settled at the outline so revisions polish sentences instead of relitigating structure.
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Discovery and Voice Research
We learn the offer, the buyer, and the language: sales calls, reviews, interviews, and your existing numbers. The brief that comes out of this names the reader, the objection list, and the single action the copy exists to cause.
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Competitor Messaging Map
Every rival claim gets logged and the vacant ground gets marked. The deliverable is a positioning call: the true statement about your business that nobody else in the market is making.
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Framework and Outline
We pick the persuasion structure that fits the job and outline the argument before drafting, so you can challenge the logic while changes are cheap. A wrong outline caught here saves two revision rounds later.
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Drafting With Variants
The full draft, written in your voice, with three to five headline options and alternate calls to action ranked with reasoning. Formatted for how people actually read: scannable, front-loaded, one idea per block.
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Review and Revision Rounds
You mark up the draft, we defend or concede each line, and the copy tightens through the included rounds. Most projects land inside two, because the outline already settled the big arguments.
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Delivery and the Testing Plan
Final copy delivered in whatever format your build needs, with a short testing recommendation: which variant to run first, what a fair test requires on your traffic, and what to measure. Every word is yours permanently.
Copywriting is one of the crafts inside the EGOCHI VERTEX™ Growth System, the operating system behind every Egochi engagement, which is why the words never ship disconnected from the search, paid, and email programs they serve.
Is Professional Copywriting Right for You?
Who this is for
- You have traffic that does not convert: visitors arrive from ads or search and leave without calling, buying, or filling the form, and nobody has diagnosed whether the words are the reason.
- You are launching a campaign, product, or funnel that needs ads, a landing page, and an email sequence written in one voice, by one team, against one objection list.
- You sell in a regulated vertical, healthcare, legal, finance, insurance, and need persuasive copy that survives compliance review instead of dying in it.
- Your business sounds like every competitor, and you want messaging and a written voice standard that your whole team, and every future freelancer, can actually apply.
When this may not be the right fit
- You need blog posts and articles written to rank. That is ranking-content work, a different discipline with different craft, and our content writing team is the right door; we will point you there on the first call.
- The offer itself cannot win: the price is uncompetitive, the product undifferentiated, the risk all on the buyer. Copy polish will not save it, and the offer check will say so before you spend on writing.
- You want the cheapest possible words per page. Marketplaces sell competent $59 pages, and for bulk descriptions that may honestly be the right buy; conversion copy priced on research is a different product.
Fair Questions Before You Hire a Copywriter
Can AI write my copy for free now?
It can draft competent, average copy in seconds, and average is precisely the problem, because your buyer reads your page next to four rivals whose average copy came from the same tools. What the tools do not have is your customers’ recorded language, your objection list, and a human accountable for the claim being true. We use drafting tools where they speed the mechanical parts, and we put paid human judgment exactly where the money moves: the promise, the proof, and the ask. Free copy is worth testing against; it is a bad thing to bet a launch on.
Will better copy fix my conversion rate?
Only if copy is the actual constraint, and it often is not. A low conversion rate can come from wrong-intent traffic, a slow or confusing page, missing trust signals, an uncompetitive offer, or the words, and each has a different fix at a different price. The first deliverable on a rewrite project is that diagnosis, in writing. When the honest answer is that your copy is fine and your offer or traffic is the problem, you will hear it before we take the writing fee.
Can you promise a specific conversion lift?
No, and the number quoted before anyone has seen your traffic, offer, and baseline is a sales tactic, not a forecast. Conversion outcomes depend on variables no writer controls: what the click cost, what the rival pages say, what the product costs, seasonality. What can be promised is the machinery: researched copy, variants worth testing, honest measurement, and a team that reports what happened either way. The register-fed client numbers on this page are what that machinery has produced; they are evidence, not a quota.
Why does agency copy cost more than a marketplace page?
Because you are buying the research, not the typing. A $59 marketplace page is written from your form submission by a stranger meeting your business for the first time; it can be grammatically perfect and persuasively empty. Agency copy is priced on voice-of-customer work, objection mapping, and competitor analysis, and it earns that back where the page carries paid traffic: a landing page under a real ad budget pays for its own copy with a fraction of a point of conversion improvement. For low-stakes bulk pages, we will say plainly that the marketplace is the rational buy.
The Client Engagements Behind This Page
Every number below is register-fed and covers its engagement whole, because copy on these programs ran beside search, paid, and email, the way copy should. No copy-only attribution is invented; the conversion, email, and lead metrics are simply the ones the words answer for most directly.
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Grown Brilliance
Lab-Grown Diamonds | Ecommerce
A luxury jewelry brand where product and category copy carries the sale. Search, content, and page work ran as one engagement, and the registered numbers cover it whole, conversion included.
- +80% Conversion Increase
- $2.1M → $4.2M Non-brand Organic Revenue
- 160K+ Organic Visits
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MissGuided
Fashion | Ecommerce
A fashion retailer whose pages have seconds to sell a scroll-past product. The engagement ran site, search, and copy together; the conversion-rate journey is the register number that reads most like the copy story.
- 1.8% → 3.1% Conversion Rate
- $2M-$3M Monthly Revenue
- +55% Revenue Growth
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Culbertson Law
Family Law | Greensboro NC
A family law practice whose intake pages must persuade someone in a hard week to make a hard call. Search, the site build, and the page copy ran as one program; the numbers read in lead units end to end.
- 35 → 98 Form Leads
- +91% Qualified Calls
- 8 → 41 monthly Signed Cases
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Maria Antoinette
Real Estate | Madison WI
An independent realtor outwriting brokerage giants for the same buyers. Local search, site copy, and email ran together, and the open rate is the register number the email work answers for.
- 50% Email Open Rate
- 4 → 24 monthly Organic Leads
- 45% PPC Click-Through Rate
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TriCity National Bank
Community Bank | Wisconsin
A community bank writing about money under compliance review, against national brands with bigger budgets. Web, search, paid, and email ran as one engagement; the numbers cover it whole.
- +80% Email Engagement Lift
- +77% PPC Conversion Rate
- +90% Organic Traffic
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Ellie Wilde
Prom Dresses | Ecommerce
A prom dress brand selling a once-a-year purchase to two audiences at once, the buyer and the parent paying. Email, paid, and site work ran together; the published engagement numbers read across all of it.
- 70% Email Open Rate Increase
- 60% PPC Click-Through Increase
- 100K+ Monthly Organic Visitors
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Pro Numb
Topical Anesthetics | Shopify DTC
A DTC brand whose product pages and answer content had to persuade both a buyer and the engines quoting them. Store, content, and search ran as one program; all figures confirmed.
- $2M+ Monthly Revenue
- +340% Organic Traffic
- 47 Featured Snippets
The full write-ups live in our content writing case studies, the slice where writing engagements of every kind get read whole.
Meet Your Copywriting Team
The writers and strategists who research and draft your copy, led by Kierra Pita across advertising and content, beside the search, email, and design specialists every asset plugs into.
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Jobin John
Chief Executive Officer
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Justin Brown
Head of Search Engine Optimization
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Bryan Thomson
Head of Web Design & Development
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Ina Komins
Head of Social Media Marketing
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Kierra Pita
Head of Advertising & Content Marketing
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Patricia Turner
Chief Creative Officer
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William Carter
Chief Digital Strategy Officer
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Andrew Miller
Senior SEO Strategist
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Amy Robinson
Content Marketing Manager
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Betty Harrison
PPC Campaign Specialist
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Anthony Carter
Lead Digital Account Executive
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Amanda Cooper
Social Media Director
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Carol Parker
Senior Client Success Manager
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Barbara Bennett
Email Marketing Lead
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Charles Turner
Technical SEO Analyst
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Brian Sullivan
Creative Director
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Christine Walker
Director of Project Management
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Christopher Brooks
Digital Marketing Strategist
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Daniel Wright
Senior Analytics Specialist
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David Henderson
Lead Content Strategist
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Donna Mitchell
Client Communications Manager
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Elizabeth Foster
Director of Paid Advertising
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Supriya J. John
Brand Experience Specialist
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Emma Scott
Social Media Content Creator
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George Crawford
Technical Solutions Architect
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Jacob Evans
Digital Content Coordinator
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James Anderson
Marketing Automation Specialist
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Jason Palmer
Junior Copywriter
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Jeffrey Reynolds
Paid Media Analyst
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Jennifer Lewis
Community Engagement Specialist
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Jonathan Murphy
SEO Reporting Specialist
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Joseph Morgan
Influencer Marketing Coordinator
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Kenneth Stevens
Digital PR Manager
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Kimberly Harper
Digital Marketing Intern
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Kevin Morris
SEO Outreach Specialist
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Lee Dawson
Junior Web Developer
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Linda Peterson
Email Campaign Coordinator
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Lisa Thompson
Social Media Ads Specialist
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Margaret Bradley
Marketing Operations Lead
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Mark Richards
Data & Insights Analyst
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Mary Kennedy
Senior Copyeditor
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Matthew Clark
Growth Marketing Manager
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Michelle Sanders
Junior Marketing Designer
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Michael Foster
Senior Conversion Rate Specialist
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Nancy Wheeler
Digital Analytics Manager
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Nicholas Pierce
Affiliate Marketing Specialist
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Nicole Adams
Outreach Program Coordinator
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Paul Franklin
Paid Social Campaign Manager
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Richard Barnes
Reputation Management Specialist
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Robert Murphy
Lead Solutions Architect
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Ronald Davis
Marketing Technology Analyst
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Ryan Bell
Paid Media Buyer
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Sandra Gregory
Digital Account Coordinator
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Scott Hopkins
CRM Implementation Specialist
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Shirley Ellis
Customer Insights Manager
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Stephanie Cross
Brand Content Designer
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Steven Greene
Web Analytics Specialist
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Susan Price
Affiliate Campaign Manager
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Thomas Fisher
Lead Technical Architect
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Timothy Nash
Mobile Marketing Strategist
Copywriting Services FAQs
What do your copywriting projects include?
Every project includes the research (voice-of-customer work, competitor messaging, the objection list), the full draft in your voice, three to five headline variants with alternate calls to action, revision rounds, and delivery in the format your build needs, from a formatted document to copy placed in your CMS. Larger engagements add a written voice standard. Nothing is licensed back to us; every word is yours permanently.
How many revision rounds are included?
Two rounds on most single assets and three on long-form sales pages, and the honest reason projects rarely need more is the outline step: you approve the argument before drafting begins, so revisions polish sentences instead of relitigating structure. When a project genuinely needs another round, we price it plainly rather than burying it, and when feedback conflicts with conversion judgment, we will say which change we would defend and why.
Do you write for regulated industries?
Yes. We write for healthcare, legal, financial services, and insurance businesses, which means drafting persuasive copy that anticipates compliance review instead of colliding with it: claims kept supportable, disclaimers planned into the layout, and superlatives that a regulator would flag left out from the start. Your compliance team gets the draft with sources attached, which shortens the review cycle that usually kills marketing momentum in these verticals.
Can you match our existing brand voice?
Yes, and we start by testing whether it exists. If your site, ads, and emails already speak consistently, we mirror the patterns: sentence length, formality, vocabulary, what gets a joke and what never does. More often we find three voices from three past vendors, and the first deliverable becomes a short written voice standard everyone can apply. Either way you approve tone on the first asset before we write the rest.
Can you rewrite our existing pages instead of starting over?
Often that is the better project. A copy audit reads your key pages against the objection list and the traffic each page already gets, then ranks the rewrites by likely return. Pages with real traffic and weak headlines come first, because improving what people already see beats writing for pages nobody visits. The audit frequently ends with fewer pages rewritten than the client expected to pay for, and it says so in writing.
How do you work with our ad agency or in-house team?
Cleanly, because the handoff points are natural: we deliver ad variants to whoever runs the accounts, page copy to whoever owns the build, and email sequences to whoever manages the platform, each with reasoning attached so your team can extend the voice without us. We ask for one thing in return: the performance data. Copy improves fastest when the writer sees which variant actually won.
Do you measure what the copy produces?
Yes, within honest limits. Before delivery we record the baseline: the page’s conversion rate, the ad’s click-through, the sequence’s open and click rates. After launch we read the same numbers and report the change, and where traffic supports a real split test we recommend one. What we will not do is claim credit sole and entire when your offer, season, and traffic also moved; the report shows the numbers and names the caveats.
How do I get started?
Send the proposal form below or call, and include the assets you think you need and where the traffic will come from. You get back a written proposal naming what your funnel is actually missing, the research the work requires, the timeline, and a fixed quote. If the honest answer is that you need ranking content, a traffic program, or an offer fix before copy, the proposal will open by saying so.
Ready for Copy That Earns Its Keep?
Tell us what you sell and where the traffic comes from, and we will send back a written proposal naming the assets your funnel is missing, the research they need, the honest timeline, and a fixed quote. If the truthful answer is ranking content first, or an offer fix before any writing, the proposal will open by saying so.
Questions? Call (888) 644-7795 or email care@egochi.com
Egochi Stats
- 500+ Clients Served
- 12+ Years Experience
- 922 Websites Designed
- $200M+ Revenue Generated
- 60+ Team Members
- 50+ Service Locations
- 95% Client Retention
- 1M+ Leads Generated