Social Media Marketing Services
Content, community, and paid social on the platforms your buyers actually use, reported in tracked leads and sales, not applause.
Social media marketing services from Egochi cover platform strategy, content production, community management, and paid social on Facebook, Instagram, LinkedIn, TikTok, and X. Egochi runs social for businesses from single-location shops to national brands, with one operating rule: every program is judged on tracked leads and revenue, never on follower counts.
Engagement is the means. The report is leads, calls, and tracked sales.
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What are social media marketing services?
Social media marketing (SMM) services are the professional planning and running of a company’s social presence: platform strategy, content production, community management, and paid social advertising on networks like Facebook, Instagram, LinkedIn, TikTok, and X, formerly Twitter. Businesses hire the service to reach buyers where their attention already lives, and to turn that attention into tracked leads and sales instead of follower counts.
Egochi is a social media marketing agency that has run social programs since 2014 from offices in New York, Miami, Milwaukee, and Madison, with 250+ Google reviews and 190+ Clutch reviews at a 5.0 rating behind the work. The team holds Meta Blueprint and Hootsuite certifications, you approve every calendar before it publishes, and the accounts stay yours. The next step costs nothing: a free social media audit that shows what your current presence earns and where it leaks.
What the Free Social Media Audit Evaluates
An honest read of what your presence earns today. You keep the findings either way, whether or not you hire us.
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Profile Completeness
Bios, links, pinned content, contact paths, and branding consistency on every platform. Profiles are landing pages; most leak before the content ever gets a chance.
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Content Performance History
Which posts earned reach and saves, and which quietly wasted production hours. Twelve months of your own history says more than any industry benchmark.
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Audience Quality
Real followers versus bought-follower signals: sudden spikes, ghost accounts, geography that does not match your market. An audience that cannot buy from you is a rented number.
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Competitor Benchmark
Cadence, formats, engagement patterns, and paid activity across your direct competitors, so the plan starts from the gaps they leave open.
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Paid Account Structure
If ads are running: targeting, creative rotation, budget allocation, and whether conversion tracking actually fires. Most inherited ad accounts report clicks because nothing else is wired.
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Measurement and Attribution
Whether a lead from social can be traced today: link tagging, analytics events, call and DM logging. If it cannot, that gets fixed before strategy, not after.
Social Media Services We Offer
Six disciplines, one program. Everything is scoped by name and volume in the agreement, and everything reports into the same lead math.
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Platform Strategy and Management
Facebook, Instagram, LinkedIn, TikTok, and X accounts run to a documented plan: positioning, cadence, and a calendar tied to business goals. Each platform gets a job, not a copy of the same feed, and Pinterest or YouTube joins the plan when the audit shows your buyers there.
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Content Production
Short-form video, Reels, carousels, Stories, and posts produced for each platform format and audience, in your voice. Not one graphic stamped five times with different crop sizes.
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Community Management
Comments, DMs, mentions, and reviews handled to response-time standards you approve. On social, an answered DM is often the entire sales cycle.
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Paid Social Advertising
Campaigns on Meta, LinkedIn, and TikTok with audience targeting, retargeting, creative testing, and conversion tracking wired before spend starts. Paid social runs on the same discipline as our PPC management services.
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Creator and UGC Coordination
Creator partnerships and customer content sourced, cleared, and disclosed properly. Real customers carrying your proof outperform polished ads on most feeds.
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Reporting in Lead Math
Monthly plain-number reporting: tracked leads, calls and DMs that became customers, and revenue where tracking allows. Engagement appears as a diagnostic, never as the headline.
Social Media in the Age of AI
AI search engines read your social presence as evidence about your business. When ChatGPT, Perplexity, or Google AI features weigh whether to recommend you, consistent profiles, real activity, real reviews, and content that matches what your website claims all corroborate the entity. Dead accounts and bought audiences read as noise, or worse, as doubt.
Social activity alone will not get you cited in AI answers. It corroborates the entity work that does.
That entity work is its own discipline: our AI SEO services cover how AI engines find, trust, and cite a business.
Our Social Media Marketing Process
Every social program runs the same 14-step framework, in five stages: Listen, Plan, Create, Publish, Grow. Click any step to see the work inside it.
VERTEX Social™
- Listen
- Plan
- Create
- Publish
- Grow
1
Listen
Step 1: Brand and Profile Audit
Every profile gets audited: completeness, branding consistency, link paths, pinned content, and the follower-quality signals that expose bought audiences. What the accounts have genuinely earned gets separated from what the numbers pretend.
Listen
Step 2: Audience and Community Research
Who your buyers are, which platforms they use, when they scroll, and what they already say about your category. Strategy starts from observed behavior, not from a demographic slide.
Listen
Step 3: Competitor Benchmark
Cadence, formats, engagement patterns, and paid activity across your direct competitors. The gaps they leave open become the first targets in the plan.
Plan
Step 4: Platform Selection and Goals
The plan names which platforms earn real effort and which get a maintained presence only. Each platform gets a job: demand, proof, retention, or reach, tied to a business goal you signed off on.
Plan
Step 5: Content Pillars and Calendar
Three to five content pillars built from what your buyers ask before they purchase, scheduled into a calendar your team can see and approve before anything publishes.
Plan
Step 6: Measurement and Lead Tracking
Tracking gets wired before publishing starts: link tagging, conversion events, call and DM logging, and written definitions of what counts as a lead. A program that cannot be measured cannot be managed.
Create
Step 7: Platform-Fit Content Production
Short-form video, carousels, Stories, and posts produced for each platform format and audience. Production runs weeks ahead of the calendar, so quality never depends on a scramble.
Create
Step 8: Brand Voice and Approval
Voice documentation built from your existing material, then a review workflow: you approve the calendar before it publishes and keep full control of everything that carries your name.
Create
Step 9: Creator and UGC Coordination
Creator partnerships and customer content sourced, cleared, and disclosed the way FTC rules require. Clean disclosure protects the brand and reads as confidence, not as a catch.
Publish
Step 10: Scheduling and Publishing
Content publishes on the schedule the data supports, adjusted by platform and by when your audience is actually active. Consistency is the deliverable here: feeds that go quiet lose the reach they earned.
Publish
Step 11: Community Management
Comments, DMs, mentions, and reviews handled to response-time standards. A question in the comments is a lead in public; nothing waits until someone remembers to check.
Grow
Step 12: Paid Amplification
Organic winners get paid reach, and campaigns with conversion tracking carry the offers. Paid extends what already works; it never has to rescue what does not.
Grow
Step 13: Testing and Iteration
Formats, hooks, posting windows, and creative run in tested pairs. Winners get repeated, losers retire on a schedule, and the calendar updates from evidence, not taste.
Grow
Step 14: Reporting in Lead Math
Monthly plain-number reporting: tracked leads, calls and DMs that became customers, and revenue where tracking allows. Engagement metrics appear as diagnostics, never as the headline. Findings feed the next Listen pass.
VERTEX Social™ is the social discipline inside the EGOCHI VERTEX™ Growth System, the operating system behind every Egochi engagement.
Our Social Media Code of Ethics
These rules exist to protect your brand, not to decorate ours. Every shortcut below eventually costs the client, never the agency that sold it.
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No Bought Followers
We never buy followers, likes, or comments. Bought audiences never convert, they poison your engagement rate, and platforms purge them in waves that make the drop public.
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No Bots or Engagement Pods
No automated commenting, no follow-unfollow scripts, no pod schemes. They violate platform terms and put accounts you spent years building at suspension risk.
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No Fake Reviews or Astroturf
No invented reviews, no staff posing as customers, no manufactured praise. One exposed fake costs more trust than a hundred real reviews earn.
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Disclosure on Partnerships
Creator and influencer content is disclosed the way FTC rules require, every time. The disclosure protects you legally, and audiences respect brands that do not hide the arrangement.
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Platform-Compliant Tactics
Every tactic has to survive a platform-policy read before it ships. Shortcuts that work until an enforcement wave are not tactics; they are liabilities on a delay.
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Transparent Reporting
If reach dropped, the report says so and explains why. Cherry-picked reporting is how vanity-metric agencies survive. It is not how programs improve.
How much does social media marketing cost?
Social media management at Egochi starts at $1,500 monthly and scales with platform count, content volume, and whether paid campaigns run alongside the organic work, up to $15,000 for multi-platform programs with heavy production. Ad spend is paid by you, directly to the platforms. The free audit ends with a fixed quote, so you know the full fee before you commit.
Social Media Agency vs Freelancer vs In-House
Three honest ways to get social media handled. Each one wins something real; the right choice depends on what your program needs most.
| Factor | Social Media Agency (Egochi) | Freelancer | In-House |
|---|---|---|---|
| Monthly Cost | $1,500 - $7,500 monthly, by platform count and volume | $500 - $3,000, per platform scope | $5,000 - $12,000+ salary share plus tools |
| Voice Authenticity | Learned from your team, documented, approved by you | Varies with how close they get to the business | Unmatched: they live inside the brand every day |
| Production Consistency | Writers, designers, and editors on a publishing calendar | One person; busy weeks and vacations show in the feed | Depends on team depth and competing duties |
| Platform Coverage | Specialists across Facebook, Instagram, LinkedIn, TikTok, and X | Usually one or two platforms | Limited to the hire’s background |
| Paid Social Discipline | Campaigns with conversion tracking and testing calendars | Often organic only | Needs a separate specialist hire |
| Tool Access | Scheduling, listening, and reporting suites included | Basic tooling in most cases | Adds $300 - $1,000 monthly in subscriptions |
| Coverage and Backup | Team backup; no gaps for sick days or departures | Single point of failure | Depends on team size |
| Cross-Account Benchmarks | Format and cadence norms seen across many industries | Limited comparison data | Only your own account history |
| Scalability | New platforms and volume absorbed without hiring | Bandwidth caps quickly | Grows only by hiring |
| Best For | Multi-platform programs, paid plus organic, lead-focused goals | One platform, tight budget, simple cadence | Brands where daily immersion in the voice is the product |
The Verdict
Be honest about what each option wins. An in-house person beats any agency on voice authenticity, because nobody outside the building lives your brand daily. The gap an agency closes is everything around the voice: production that never skips a week, paid campaigns run with real tracking discipline, and benchmarks from accounts beyond your own. A good freelancer is the right call for one platform on a tight budget. Hire an agency when the program spans platforms, carries ad spend, and gets judged on leads. The audit will say which case you are, even when the answer is not us.
Which social platforms should my business be on?
Where your buyers already are, not everywhere at once. Platform audiences differ sharply: Pew Research Center found in 2024 that 83% of US adults use YouTube while 30% use LinkedIn, yet LinkedIn wins for B2B offers whose deals justify the smaller room. Two platforms run well beat five run thin, and the audit maps your customers to the networks that reach them.
Social Media Marketing by Industry
Audience behavior, content rules, and compliance lines differ by vertical. These programs start from how your customers actually choose.
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Healthcare Social Media
HIPAA-aware patient education, provider profiles
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Dental Social Media
Before-and-after proof, patient reviews, procedure education
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Real Estate Social Media
Listing showcases, agent branding, buyer lead campaigns
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Social Media for Lawyers
Thought leadership, bar-compliant content, referral presence
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Financial Services Social Media
Compliance-aware content that builds client trust
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SaaS Social Media
Product proof, customer stories, LinkedIn pipeline
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Fitness Social Media
Member results, class promotion, trainer spotlights
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Fashion Brand Social Media
Lookbooks, creator partnerships, trend response
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Cleaning Company Social Media
Before-and-after jobs, local trust, review velocity
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Financial Advisor Social Media
Compliance-reviewed advisory content, warm introductions
Is Social Media Marketing Right for You?
This is for you if
- Your buyers check you out on social before they call: restaurants, salons, med spas, fitness, real estate, and every category where the work photographs well and reviews decide.
- You sell B2B and your buyers live on LinkedIn: named people from your firm publishing consistently reach the committee long before an RFP exists.
- You already win customers and want the proof working harder: reviews, results, and behind-the-scenes content that converts the people who were checking you out anyway.
This may not be the right fit if
- You cannot absorb more demand right now. Social-driven inquiries arrive fast and in public, and unanswered DMs and comments cost more trust than posting nothing at all.
- Your customers only look for you at the moment of need. Burst pipes and locked doors get found through search, not feeds; social supports those categories, it does not carry them.
If your buyers find you at the moment of need, our search engine optimization services are the honest first move, with social layered on once demand is covered.
Fair Questions Before You Hire a Social Media Agency
Why did our last agency’s numbers look great while sales stayed flat?
Because the report was built to look good, not to be useful. Impressions, likes, and follower counts can all climb while nothing reaches your pipeline, and agencies judged on those numbers learn to farm them: engagement-bait content, giveaway spikes, cheap audiences in the wrong geography. Ask one question of any social report: which of these numbers became a customer? If the report cannot answer, the report was the product.
Do we have to post every day?
No, and thin daily posting usually performs worse than three strong posts a week held for months. Platforms reward watch time, saves, and shares, not raw frequency, and audiences punish filler by scrolling past, which teaches the algorithm to stop showing you. Consistency beats volume: pick the cadence your production quality survives in a busy quarter, not the sprint that dies in week six.
Should we buy followers so the account looks established?
Never, and not only on principle. Bought followers never buy anything, they crater the engagement rate platforms read as a quality signal, and the audience-quality checks in our own audit spot them in minutes, which means buyers and competitors can too. Platforms purge fake accounts in waves, so the drop happens in public. A small real audience converts; a large fake one raises the cost of reaching nobody.
Is organic social dead?
Organic reach has genuinely declined, and pretending otherwise sells retainers, not results. What changed is the job. Organic now earns its keep as proof for buyers who check you before calling, as retention for customers you already won, and as the testing ground that shows paid campaigns which creative deserves budget. Judged as a free traffic firehose, organic fails. Judged by those three jobs, it still pays.
Social Media Case Studies
Receipts from engagements where social carried real weight. Where an engagement was bigger than social alone, the numbers cover the whole engagement, labeled honestly.
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MissGuided
Fast Fashion Ecommerce
A fast-fashion brand whose audience lives on social. Trend content timed to drops fed the same funnel as the search program: topic clusters, snippet wins, and geo-targeted fashion press. Whole-engagement numbers, labeled honestly.
- $2M-$3M Monthly Revenue
- +55% Revenue Growth
- 100K+ Monthly Visitors
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The Pioneer Woman
Food & Lifestyle Media
One of the most visited food platforms anywhere, with an audience that shares recipes as naturally as it cooks them. Content built to be shared carried social and search together at a scale few brands see.
- 30M+ Monthly Visitors
- +45% Time on Site
- +250% Lead Generation
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Ellie Wilde
Prom Dress Ecommerce
A prom brand whose buyers decide on Instagram months before the dance. Dress content built for saving and sharing grew social engagement while the wider program lifted email and paid performance around it.
- +80% Social Engagement
- 100K+ Monthly Visitors
- +70% Email Open Rate
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The Peak Agency
Talent Agency
A talent agency that recruits in public: the feed is the storefront. Talent showcases and working-with-us content grew engagement and turned it into inquiries from the performers the agency actually wanted.
- +78% Social Engagement
- +65% Talent Inquiries
- +70% Top Talent Conversion
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RXBAR
Health Food Brand
A protein bar brand built on plain ingredients and plain talk, a voice made for social. Product and community content ran alongside search and paid work that grew traffic and monthly revenue; the numbers cover the whole engagement.
- +90% Organic Traffic
- 60K New Monthly Visitors
- $250K Monthly Revenue Lift
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LUGZ Footwear
Footwear Brand | Amazon Retail
A boots-and-sneakers brand whose culture lives in street style feeds. Product content built for the platforms supported a program that grew visibility and sent measurable new traffic to where the brand sells.
- +92% Organic Visibility
- +150K New Amazon Visitors
What Our Social Media Clients Say
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Maria Antoinette
Founder, Antoinette Realtors
"Our Instagram exploded"
Egochi rebuilt our Instagram around the luxury listings our buyers actually browse, and organic leads grew from 4 to 24 monthly in 3 months as the profiles, pages, and search work fed one funnel. Source: Instagram Insights and GA4.
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Justin Tyme
Owner, Reef Side Tattoo
"Bookings through the roof"
Weekly bookings climbed from 18 to 56 in 4 months once Egochi took over our Instagram: artist showcases, behind-the-scenes content, and paid social that caught people ready to book. Direction requests rose 96% too. Source: GA4 and GBP Insights.
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Krispen Culbertson
Sr. Partner, Culbertson Law
"LinkedIn is now our top lead source"
Egochi put our partners in front of referral sources on LinkedIn every week while the search work ran underneath, and qualified calls rose 91% across the whole engagement, with signed cases going from 8 to 41 monthly. Source: CallRail and case records.
"The results are just amazing"
"Egochi is the best"
Meet Your Social Media Team
The social media experts and creators behind the calendars, campaigns, and reporting.
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Jobin John
Chief Executive Officer
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Justin Brown
Head of Search Engine Optimization
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Bryan Thomson
Head of Web Design & Development
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Ina Komins
Head of Social Media Marketing
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Kierra Pita
Head of Advertising & Content Marketing
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Patricia Turner
Chief Creative Officer
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William Carter
Chief Digital Strategy Officer
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Andrew Miller
Senior SEO Strategist
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Amy Robinson
Content Marketing Manager
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Betty Harrison
PPC Campaign Specialist
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Anthony Carter
Lead Digital Account Executive
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Amanda Cooper
Social Media Director
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Carol Parker
Senior Client Success Manager
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Barbara Bennett
Email Marketing Lead
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Charles Turner
Technical SEO Analyst
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Brian Sullivan
Creative Director
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Christine Walker
Director of Project Management
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Christopher Brooks
Digital Marketing Strategist
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Daniel Wright
Senior Analytics Specialist
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David Henderson
Lead Content Strategist
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Donna Mitchell
Client Communications Manager
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Elizabeth Foster
Director of Paid Advertising
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Supriya J. John
Brand Experience Specialist
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Emma Scott
Social Media Content Creator
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George Crawford
Technical Solutions Architect
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Jacob Evans
Digital Content Coordinator
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James Anderson
Marketing Automation Specialist
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Jason Palmer
Junior Copywriter
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Jeffrey Reynolds
Paid Media Analyst
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Jennifer Lewis
Community Engagement Specialist
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Jonathan Murphy
SEO Reporting Specialist
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Joseph Morgan
Influencer Marketing Coordinator
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Kenneth Stevens
Digital PR Manager
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Kimberly Harper
Digital Marketing Intern
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Kevin Morris
SEO Outreach Specialist
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Lee Dawson
Junior Web Developer
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Linda Peterson
Email Campaign Coordinator
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Lisa Thompson
Social Media Ads Specialist
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Margaret Bradley
Marketing Operations Lead
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Mark Richards
Data & Insights Analyst
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Mary Kennedy
Senior Copyeditor
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Matthew Clark
Growth Marketing Manager
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Michelle Sanders
Junior Marketing Designer
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Michael Foster
Senior Conversion Rate Specialist
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Nancy Wheeler
Digital Analytics Manager
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Nicholas Pierce
Affiliate Marketing Specialist
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Nicole Adams
Outreach Program Coordinator
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Paul Franklin
Paid Social Campaign Manager
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Richard Barnes
Reputation Management Specialist
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Robert Murphy
Lead Solutions Architect
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Ronald Davis
Marketing Technology Analyst
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Ryan Bell
Paid Media Buyer
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Sandra Gregory
Digital Account Coordinator
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Scott Hopkins
CRM Implementation Specialist
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Shirley Ellis
Customer Insights Manager
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Stephanie Cross
Brand Content Designer
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Steven Greene
Web Analytics Specialist
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Susan Price
Affiliate Campaign Manager
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Thomas Fisher
Lead Technical Architect
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Timothy Nash
Mobile Marketing Strategist
Does social media actually drive sales?
Yes, when the program is measured to leads instead of applause. Social produces sales through paths you can track: profile visits that become calls and DMs, content that warms buyers before they ever search, and paid campaigns pointed at offers with conversion tracking wired. Engagement alone is a means, not the result. If a social report never mentions leads or revenue, the answer on that account is no.
Social Media Marketing FAQs
How long does social media marketing take to show results?
Paid social can produce leads within days of launch, because targeting and budget force reach. Organic timelines are slower, and honest agencies say so: engagement patterns usually move inside the first one to two months, and community growth that feeds steady leads takes three to six months of consistent publishing. We set the timeline against your starting point in the audit, not after the contract.
What is included in social media management?
Strategy and platform selection, a content calendar you approve, content creation in each platform’s formats, publishing, community management for comments and DMs, and monthly reporting in lead math. Paid social advertising and creator coordination are scoped separately or folded into larger engagements. Deliverables are listed in the agreement by name and volume, so nothing hides behind the phrase full service.
Do you guarantee follower growth?
No, and you should walk away from any agency that does. Platform algorithms control reach, so a promised follower count is either a guess or a plan to buy the number. We track follower growth as one diagnostic among many and judge the program on tracked leads and sales, because an audience that converts beats a bigger one that never will.
What is the difference between organic and paid social media?
Organic is the content you publish to your own profiles; it reaches your followers and whoever their shares carry it to. Paid is social media advertising: the platform puts your message in front of a targeted audience beyond your followers, with conversion tracking attached. Organic builds brand awareness, proof, and retention; paid buys reach and leads. Run together, each covers the other’s weakness.
Do I approve content before it publishes?
Yes. The content calendar goes to you for review on a set schedule, and nothing carries your name without sign-off. Most clients approve in one pass after the first month, because the voice documentation gets tighter with every cycle. Time-sensitive replies in community management follow response standards you approve up front, instead of waiting on per-post review.
Who owns the accounts, the content, and the ad data?
You do, always. Profiles stay under your ownership with our team added as managers, produced content transfers to you, and paid campaigns run in ad accounts you control. If the engagement ends, everything stays: audiences, creative, performance history. Ask this question before hiring any agency, because the wrong answer costs years of account history when you leave.
Can you manage social media for multiple locations?
Yes. Multi-location businesses and franchises get location-specific content inside one brand system: local posts and review responses per market, brand-level creative shared across all of them, and geo-targeted paid campaigns where a location needs its own push. Reporting splits by location, so a strong market never hides a weak one inside an average.
How do you handle negative comments and reviews?
With speed and a documented playbook, not deletion. Legitimate complaints get a public acknowledgment and a private resolution path, which watching audiences read as accountability. Spam and abuse get removed under written rules you approve. If something escalates, you hear from us before you see it spreading. Silence and deletion both read worse than an honest reply.
Will social media marketing work for B2B?
Yes, with LinkedIn usually carrying the program and expectations set differently. B2B social rarely produces impulse purchases; it builds the familiarity that makes outreach warmer and your name recognized when the buying committee forms. Thought leadership from named people at your firm outperforms brand-account posts, and the math runs on pipeline influence, not follower counts.
What reporting do you provide?
A monthly plain-number report: tracked leads from social, calls and DMs that became customers, ad spend and cost per lead where paid runs, and revenue and ROI where tracking allows. Engagement, reach, and follower movement appear as diagnostics, with the reasoning behind next month’s changes. If a social report needs a glossary to read, it is hiding something.
Ready for Social That Sells?
Tell us about your business and your current accounts. We will send back a plan with real numbers in it: platforms worth your effort, cadence, budget, and the fixed monthly fee.
Questions? Call (888) 644-7795 or email care@egochi.com
Egochi Stats
- 500+ Clients Served
- 12+ Years Experience
- 922 Websites Designed
- $200M+ Revenue Generated
- 60+ Team Members
- 50+ Service Locations
- 95% Client Retention
- 1M+ Leads Generated
Free Social Media Audit
Get a free review of your profiles, content performance, audience quality, and paid account structure, with every finding named. You keep the audit either way, whether or not you hire us.