PPC Management Services
Paid campaigns on Google, Meta, LinkedIn, and Amazon, managed against one number: what a tracked lead costs you.
PPC management services are the planning, building, and daily running of pay-per-click ad campaigns on Google, Microsoft, Meta, LinkedIn, and Amazon. Egochi manages paid media for businesses from single-location trades to national brands, with one operating rule: every campaign is tied to tracked revenue, not to click counts.
One monthly ad budget
- Broad-match bleed
- Missing negatives
- Wrong-hours bidding
- Untracked conversions
- Working spend
The split is different in every account. The free audit measures yours.
As Featured In
What are PPC management services?
PPC management services are the ongoing running of pay-per-click campaigns by a specialist team: keyword and audience research, campaign builds, ad copy, bid management, negative keywords, conversion tracking, and reporting across platforms like Google Ads, Microsoft Advertising, Meta, and LinkedIn. Businesses hire the service to get leads faster than SEO can deliver them and to stop paying for clicks that never convert.
Egochi has managed paid campaigns since 2014 from offices in New York, Miami, Milwaukee, and Madison, with 250+ Google reviews and 190+ Clutch reviews at a 5.0 rating behind the work. The team holds Google Partner status and Meta Blueprint certifications, and pricing is flat fee by spend tier, never a percentage of your budget. The next step costs nothing: a free PPC audit that measures where your current spend leaks before you move a dollar.
Why Businesses Choose PPC
Organic visibility takes months to build. Paid campaigns put you in front of buyers this week, on terms you control.
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Immediate Visibility
Your ads appear above the organic results within hours of launch, not months. When the build is right, the first tracked calls usually arrive the same week.
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Precise Targeting
Keywords, location, device, hour of day, audience, and past behavior. The budget goes to the people most likely to buy, not to everyone with a screen.
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Revenue You Can Trace
Every click, call, and sale is tracked back to its keyword and ad. You see the ROI of each campaign, which ones pay for themselves, and which ones get cut.
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Full Budget Control
Daily caps, instant pauses, bid changes in minutes. Spend scales up when campaigns earn it and stops the moment you say so.
Organic rankings take months to build. PPC campaigns produce qualified visitors this week, which is why PPC usually carries the revenue while the slower channels compound. The two-minute overview covers how our paid media engagements run.
PPC Services We Offer
Every campaign type we run includes strategy, build, ongoing management, and plain-number reporting. Nothing is set and forgotten.
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Google Ads Management
Search, Shopping, Display, YouTube, and Performance Max campaigns, structured so every dollar can be traced to a search term or audience and judged on what it returned.
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Microsoft Advertising
Bing reaches searchers Google does not, often at lower cost per click with an older, higher-income profile. Importing campaigns is easy; managing them separately is what makes them pay.
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Meta Ads on Facebook and Instagram
Facebook ads and Instagram ads across Feed, Stories, and Reels, with targeting by interest, behavior, and lookalike audiences. Built for demand creation and retargeting, priced against the same lead math as search.
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LinkedIn Ads for B2B
Targeting by job title, seniority, company size, and industry. Sponsored content and lead gen forms for offers where one closed deal repays a quarter of ad spend.
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Shopping and Product Feeds
Product listing ads on Google and Microsoft Shopping, plus Amazon ads for marketplace sellers. Feed hygiene, query sculpting, and bid tiers set by margin, not by vanity ROAS.
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Remarketing and Retargeting
Return campaigns across search, display, video, and social for visitors who did not convert the first time, including product-level ads that show exactly what they viewed.
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Landing Pages and CRO
Dedicated PPC landing pages built by our web team, with conversion rate optimization on message match, load speed, and forms. The click is half the job; the page closes it.
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Call Tracking and Attribution
Tracking numbers, GA4, and platform pixels wired before launch, so every call and form is attributed to its keyword and ad. Nothing gets judged on impressions.
Our PPC Management Process
Every paid account runs the same 15-step framework, in five stages: Map, Build, Launch, Refine, Scale. Click any step to see the work inside it.
VERTEX Reach™
- Map
- Build
- Launch
- Refine
- Scale
1
Map
Step 1: Account Audit and Discovery
Existing campaigns get a full audit: structure, search terms, Quality Scores, tracking, and budget allocation. New advertisers get a competitive teardown instead. Either way, the leaks are named and priced before strategy starts.
Map
Step 2: Keyword and Competitor Research
High-intent terms your buyers use when they are ready to spend, organized by intent and match type, with competitor ads and landing pages mapped for the gaps they leave open.
Map
Step 3: Budget and Revenue Targets
Your revenue goal works backward into a budget: customers needed, close rate, target cost per lead, and the spend that math supports. The plan is numbers before it is campaigns.
Build
Step 4: Campaign Architecture
Branded, non-branded, and competitor traffic get separated. Ad groups are tightly themed for Quality Score, and negative keyword lists are installed from day one so budgets never fund irrelevant clicks.
Build
Step 5: Ad Copy and Creative
Headlines matched to the query, descriptions that separate your offer, and extensions that raise click-through rate, plus creative concepts for the social and display placements that need them.
Build
Step 6: Landing Page Alignment
Every ad group points at a page that repeats its promise. We audit what exists, fix what leaks, and build dedicated pages where the conversion math justifies them.
Launch
Step 7: Conversion Tracking Setup
GA4, Google Ads conversions, call tracking, and platform pixels installed and tested before spend starts. A campaign launched without tracking cannot be judged, so we never launch one.
Launch
Step 8: Negative Keywords and Guardrails
Negative lists, brand-safety exclusions, geo fences, and spend caps go in before the first auction runs. Most wasted spend is prevented here, not cleaned up later.
Launch
Step 9: Launch and Budget Pacing
Campaigns go live on conservative bids that buy data first. Pacing gets watched daily through the opening weeks so the monthly budget lands where it teaches the most.
Refine
Step 10: Search Term and Bid Reviews
Weekly passes through the search term reports: winners get budget, junk becomes negatives, and bids move by device, location, hour, and audience based on conversion data.
Refine
Step 11: Ad and Page Testing
Ads run in tested pairs, and landing pages get the same treatment. Losing variants retire on a schedule. Testing is a calendar item here, not a mood.
Refine
Step 12: Audience and Schedule Tuning
Dayparting, geo bid tiers, and audience layers get tuned to when and where your buyers actually convert, which is rarely where a fresh account spends by default.
Scale
Step 13: Budget Reallocation to Winners
Money moves from proven losers to proven winners across campaigns and platforms, on evidence. Scaling a winner too fast breaks it, so we scale on data, not enthusiasm.
Scale
Step 14: Cross-Platform Expansion
When one channel holds its cost per lead at higher spend, the next one opens: Microsoft after Google, Meta after search, remarketing layered over everything.
Scale
Step 15: Reporting and the Next Map
Monthly plain-number reporting: spend, conversions, cost per lead, and revenue where tracking allows. What we learned feeds the next Map pass, so the program compounds.
VERTEX Reach™ is the paid-media discipline inside the EGOCHI VERTEX™ Growth System, the operating system behind every Egochi engagement.
PPC Agency vs Freelancer vs In-House
Three honest ways to get paid campaigns managed. The right one depends on your platforms, spend, and team, not on who is selling.
| Factor | PPC Agency (Egochi) | Freelancer | In-House |
|---|---|---|---|
| Monthly Cost | $1,500 - $7,500 flat fee, by spend tier | $500 - $2,500, hourly or percent of spend | $6,000 - $12,000+ salary share plus tools |
| Platform Coverage | Certified specialists across Google, Microsoft, Meta, and LinkedIn | Usually one or two platforms | Limited to the hire’s background |
| Scalability | Budget increases absorbed without new hiring | Bandwidth caps quickly | Grows only by hiring |
| Tool Access | Research, competitor, and dashboard suites included | Basic tooling in most cases | Adds $500-1,500 monthly in subscriptions |
| Cross-Account Benchmarks | Cost and conversion norms seen across many industries | Limited comparison data | Only your own account history |
| Creative Production | Ad copy, landing pages, and video cuts under one roof | Usually copy only | Depends on design resources |
| Accountability | Contracted deliverables, monthly reporting, strategy calls | Varies widely by person | Direct management oversight |
| Continuity Risk | Team backup and documented processes | Single point of failure | Knowledge leaves with a resignation |
| Speed to Launch | Campaigns live in one to two weeks | Depends on availability | Months of hiring and ramp-up |
| Best For | Multi-platform accounts, growth goals, spend past $5K monthly | Single platform, simple campaigns, tight budgets | Very large spend needing full brand control |
The Verdict
Hire a PPC company when you run more than one platform, when spend is high enough that a wasted month costs more than the fee, or when you need copy, creative, and landing pages under the same roof. A good freelancer is genuinely the better value for one platform in a quiet market. Build in-house when spend is large enough to keep a specialist busy full time and you can fund the tools and training around them. The audit will say which case you are, even when the answer is not us.
How PPC Management Pricing Works
Two fee models run this industry. Knowing the difference protects your budget more than any bidding trick will.
How Egochi charges
Flat fee, by spend tier
One transparent monthly fee set by your ad spend tier, from $1,500 to $15,000 depending on spend and platform count. The fee moves only when your spend genuinely moves tiers, and the recommendation to grow the budget arrives with the conversion math that supports it. Ad spend is paid by you, directly to the platforms.
The common industry model
Percent of spend
The agency takes a cut of every dollar you spend. It scales automatically, and it also pays the agency more each time it recommends a bigger budget. Honest agencies run this model too, but the incentive deserves daylight. If you are on it now, ask when your budget recommendation last went down.
How much does PPC management cost?
PPC management at Egochi starts at $1,500 monthly as a flat fee set by ad spend tier, separate from the ad budget you pay the platforms directly. Percent-of-spend agencies tie their fee to your budget instead, so their invoice grows whenever your spend does. The free audit ends with a fixed quote, so you know the full fee before you commit.
How much should I spend on PPC?
Work backward from revenue, not forward from a round number. Decide how many new customers you want monthly, multiply by your close rate to get the leads needed, then price those leads at what clicks cost in your market. Legal clicks in major metros regularly run $100 or more (Google Ads benchmarks), while quiet local trades produce leads on a fraction of that. The audit sizes your number.
PPC Management by Industry
Click costs, compliance rules, and buyer behavior differ by vertical. These programs start from how your customers actually buy.
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Automotive PPC
Inventory campaigns, service bookings, dealership calls
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Dental PPC
New patient campaigns, implant and cosmetic terms
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Law Firm PPC
High-cost clicks, call tracking, signed-case math
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Healthcare PPC
Compliance-aware campaigns, patient acquisition
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Real Estate PPC
Buyer and seller leads, landing page discipline
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Fitness PPC
Membership offers, trial visits, local radius targeting
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SaaS PPC
Demo requests, trial signups, LinkedIn account targeting
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HVAC PPC
Seasonal demand swings, emergency-call campaigns
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Plumber PPC
Urgent-intent keywords, after-hours scheduling
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Roofing PPC
Storm response, estimate requests, service areas
Is PPC Right for You?
This is for you if
- You need leads now: a new location, a slow season, or a sales team with open capacity that rankings cannot fill this quarter.
- Your buyers search with clear intent and your market is expensive to enter organically: legal, home services, healthcare, B2B software, ecommerce.
- You already convert and want to scale: tracking exists, the offer closes, and more qualified traffic is the missing input.
This may not be the right fit if
- You have no landing page or conversion tracking yet. Paying for clicks you cannot convert or measure burns budget; we fix that plumbing first, then launch.
- Your budget sits under the realistic floor for your market. In categories where one click costs more than a lunch, a few hundred dollars a month buys data for nobody, and we will say so in the audit rather than take the fee.
If you want the channel that compounds instead of one that meters, our search engine optimization services are the honest first move, and many clients end up running both.
Fair Questions Before You Hire a PPC Agency
Is PPC just a money pit?
Unmanaged, it often is: the platforms default to settings that spend more, match looser, and report success in clicks. Managed against revenue, PPC is the most controllable channel in marketing, because every dollar is traceable to an outcome and every setting can be corrected within a day. The difference is not the channel. It is whether anyone is watching the search terms your money actually buys.
Why did my last PPC agency fail?
The patterns we find in inherited accounts, in order: no negative keyword work, so budgets funded junk searches for months; tracking that counted clicks or page views as conversions; a set-and-forget build with no testing calendar; and reporting that led with impressions because the lead numbers were embarrassing. Ask any agency to walk you through last month’s search term report. The reaction tells you everything.
Is percent-of-spend pricing a conflict of interest?
It carries one, and it is fair to name: when the fee is a slice of the budget, every recommendation to spend more also raises the agency’s invoice. Plenty of honest agencies run that model anyway. We charge a flat fee by spend tier instead, so a bigger budget only gets recommended when the conversion data supports it, and the math arrives with the recommendation.
Should I run Google Ads or Local Services Ads?
Both have a case. Local Services Ads charge per lead, sit above everything else, and lean on your reviews and background checks, which makes them strong for trades and home services. Google Ads gives you control over keywords, pages, and message that LSAs never will. Many local businesses run LSAs for the low-cost leads and Google Ads for every term LSAs cannot reach.
LSA placement leans on review count and map presence, which is local search work, not ad management. Our local SEO services build exactly that base.
PPC Case Studies
Client outcomes as published in our portfolio, with the measurement source named.
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Culbertson Law
Family Law Firm | Google Ads
A law firm buying some of the most expensive clicks in paid search. Tightly themed family law campaigns, negative keyword discipline, and call tracking tied every ad dollar to signed cases instead of raw call counts.
- +91% Qualified Calls
- 8 → 41 monthly Signed Cases
- 52 → 148 Tracked Calls
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TriCity National Bank
Community Bank | Wisconsin
A community bank pairing paid search with branch-market visibility. Landing pages per product line and conversion tracking on applications lifted paid conversion rates while email and organic search supported the same funnel.
- +77% PPC Conversion Rate
- +90% Organic Traffic
- +80% Email Engagement
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NY Endodontics Studio
Specialty Dental Practice | NYC
A specialty practice paying NYC medical click prices for emergency and referral searches. Tightly matched ad groups, negative keyword discipline, and landing pages built per treatment cut what each new patient inquiry cost.
- -32% Cost per Lead
- +110% Organic Sessions
- +132% GBP Discovery Views
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Pro Numb
Global Ecommerce | Shopify Plus
A Shopify Plus brand in a contested niche where paid shopping and search worked alongside the organic program. Product feeds kept clean, queries sculpted by margin, and the whole engine measured on monthly revenue.
- $2M+ Monthly Revenue
- +340% Organic Traffic
- 47 Featured Snippets
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Grown Brilliance
Luxury Jewelry Ecommerce
A lab-grown diamond retailer competing against national jewelry advertisers for engagement ring searches. Shopping campaigns and search worked with the organic program, with spend judged against revenue per style, not clicks.
- $200M Annual Revenue
- 160K+ Organic Visits
- +80% Conversions
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Antoinette Realtors
Real Estate | Manhattan, NY
A boutique Manhattan brokerage whose ad spend was reaching browsers instead of buyers. The campaigns got rebuilt around buyer keywords, and the same search data fed the neighborhood pages, so paid and organic worked one funnel instead of two.
- +45% PPC Click-Through Rate
- 4 → 24 monthly Organic Leads
- +60% Local Visibility
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Reef Side Tattoo
Tattoo Studio | Brooklyn, NY
A Brooklyn studio competing against hundreds of shops for the same customers. Paid campaigns caught people searching ready to book while the rebuilt profile and portfolio pages compounded underneath, and the shop hired two more artists to keep up.
- 18 → 56 Weekly Bookings
- +211% Booking Growth
- +96% Direction Requests
What Our PPC Clients Say
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Krispen Culbertson
Sr. Partner, Culbertson Law
"Blown away by the results"
Qualified calls rose 91% in 6 months and signed cases went from 8 to 41 monthly once Egochi rebuilt our Google Ads around family law terms and wired call tracking to the ads. Source: CallRail and GA4.
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Justin Tyme
Owner, Reef Side Tattoo
"Couldn’t be happier"
Weekly bookings climbed from 18 to 56 in 4 months. Paid campaigns caught people searching ready to book while Instagram ads kept the shop in front of locals. Source: GA4 and GBP insights.
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Maria Antoinette
Founder, Antoinette Realtors
"Significant increase in leads"
Our ad click-through rate improved 45% after Egochi rebuilt the campaigns around buyer keywords, and organic leads grew from 4 to 24 monthly as the same search data fed our pages. Source: Google Ads and GA4.
"The results are just amazing"
"Egochi is the best"
Meet Your PPC Team
The specialists who plan, run, and report on every dollar of ad spend.
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Jobin John
Chief Executive Officer
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Justin Brown
Head of Search Engine Optimization
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Bryan Thomson
Head of Web Design & Development
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Ina Komins
Head of Social Media Marketing
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Kierra Pita
Head of Advertising & Content Marketing
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Patricia Turner
Chief Creative Officer
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William Carter
Chief Digital Strategy Officer
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Andrew Miller
Senior SEO Strategist
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Amy Robinson
Content Marketing Manager
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Betty Harrison
PPC Campaign Specialist
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Anthony Carter
Lead Digital Account Executive
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Amanda Cooper
Social Media Director
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Carol Parker
Senior Client Success Manager
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Barbara Bennett
Email Marketing Lead
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Charles Turner
Technical SEO Analyst
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Brian Sullivan
Creative Director
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Christine Walker
Director of Project Management
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Christopher Brooks
Digital Marketing Strategist
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Daniel Wright
Senior Analytics Specialist
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David Henderson
Lead Content Strategist
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Donna Mitchell
Client Communications Manager
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Elizabeth Foster
Director of Paid Advertising
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Supriya J. John
Brand Experience Specialist
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Emma Scott
Social Media Content Creator
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George Crawford
Technical Solutions Architect
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Jacob Evans
Digital Content Coordinator
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James Anderson
Marketing Automation Specialist
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Jason Palmer
Junior Copywriter
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Jeffrey Reynolds
Paid Media Analyst
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Jennifer Lewis
Community Engagement Specialist
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Jonathan Murphy
SEO Reporting Specialist
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Joseph Morgan
Influencer Marketing Coordinator
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Kenneth Stevens
Digital PR Manager
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Kimberly Harper
Digital Marketing Intern
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Kevin Morris
SEO Outreach Specialist
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Lee Dawson
Junior Web Developer
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Linda Peterson
Email Campaign Coordinator
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Lisa Thompson
Social Media Ads Specialist
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Margaret Bradley
Marketing Operations Lead
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Mark Richards
Data & Insights Analyst
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Mary Kennedy
Senior Copyeditor
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Matthew Clark
Growth Marketing Manager
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Michelle Sanders
Junior Marketing Designer
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Michael Foster
Senior Conversion Rate Specialist
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Nancy Wheeler
Digital Analytics Manager
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Nicholas Pierce
Affiliate Marketing Specialist
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Nicole Adams
Outreach Program Coordinator
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Paul Franklin
Paid Social Campaign Manager
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Richard Barnes
Reputation Management Specialist
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Robert Murphy
Lead Solutions Architect
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Ronald Davis
Marketing Technology Analyst
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Ryan Bell
Paid Media Buyer
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Sandra Gregory
Digital Account Coordinator
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Scott Hopkins
CRM Implementation Specialist
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Shirley Ellis
Customer Insights Manager
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Stephanie Cross
Brand Content Designer
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Steven Greene
Web Analytics Specialist
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Susan Price
Affiliate Campaign Manager
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Thomas Fisher
Lead Technical Architect
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Timothy Nash
Mobile Marketing Strategist
Should PPC or SEO come first?
Whichever matches your runway. PPC produces leads in days and stops the moment you stop paying; SEO takes months to move and keeps producing after the work ends. Businesses that need revenue now start with PPC and reinvest in rankings; businesses with steady cash flow often run both, using paid search data to pick the organic targets worth chasing.
PPC Management FAQs
What does a PPC management agency do?
A PPC management agency plans, builds, and runs your paid advertising: keyword research, campaign structure, ad copywriting, bid management, negative keywords, landing page recommendations, conversion tracking, and monthly reporting. You get a full paid media team, across Google Ads, Microsoft Advertising, Meta, and LinkedIn, without hiring one in-house. The agency manages the budget; the ad spend itself goes straight to the platforms.
How do you charge for PPC management?
A flat monthly fee set by your ad spend tier, starting at $1,500. We do not charge a percentage of spend, because that model pays the agency more whenever it recommends a bigger budget. Ad spend is paid by you directly to Google, Meta, and the other platforms, so the management fee and the media budget never mix.
Do I own my ad accounts?
Yes, always. Campaigns run in accounts you own; we work through manager access, never by holding your accounts inside our own. If the engagement ends, every campaign, conversion record, and audience list stays with you. Ask any agency this question before signing; the wrong answer costs businesses years of performance history when they leave.
Which ad platforms do you manage?
Google Ads across Search, Shopping, Display, YouTube, and Performance Max; Microsoft Advertising; Meta ads on Facebook and Instagram; LinkedIn for B2B; and Amazon ads for product sellers. Most clients run Google plus one other platform. We recommend platforms by where your buyers actually decide, not by what pads the invoice.
How long until PPC shows results?
Traffic starts the day campaigns launch. Useful judgment takes longer: two to four weeks of data before serious tuning, a fair performance read by month one, and a settled cost per lead by month three. Anyone promising profitable campaigns in the first week is describing luck, not management.
How do you track PPC conversions?
Google Analytics 4, Google Ads conversion tracking, call tracking, and platform pixels like the Meta Pixel and LinkedIn Insight Tag, wired before launch, never after. We track form fills, phone calls, purchases, and the smaller signals like form starts that explain them. Reporting then ties every dollar of spend to what it produced.
Do you write the ad copy and creative?
Yes. Search ads get headlines matched to the query, descriptions that separate your offer, and extensions that lift click-through rate. For Meta and display, we set creative direction and produce ad images and video cuts with our content team or yours. Copy runs in tested pairs, and losers get replaced on a schedule, not when someone remembers.
Can you build the landing pages too?
Yes. Our web team builds dedicated PPC landing pages and runs conversion rate optimization on the ones you have: message match, load speed, form friction, and call placement. Landing page work is quoted separately or folded into larger engagements. Clicks without a page built to convert them is the most common leak we find in audits.
What contract length do you require?
Three months to start, because a fair test of paid campaigns needs setup, data, and at least one full tuning cycle. After that, month to month with thirty days notice. Clients stay because the cost per lead keeps improving, not because paperwork traps them.
What reporting do you provide?
A monthly plain-number report: spend, clicks, conversions, cost per conversion, revenue and return on ad spend where tracking allows, and the specific changes we made with the reasoning behind them. A live dashboard shows the same numbers any day of the month. If a report needs a glossary to read, it is hiding something.
Free PPC Audit
Get a free review of your campaign structure, search terms, tracking, and budget allocation, with every leak named and priced. You keep the findings either way, whether or not you hire us.
Ready to Cut the Wasted Spend?
Tell us about your business and your current campaigns. We will send back a plan with real numbers in it: budget, expected cost per lead range, and the fixed management fee.
Questions? Call (888) 644-7795 or email care@egochi.com
Egochi Stats
- 500+ Clients Served
- 12+ Years Experience
- 922 Websites Designed
- $200M+ Revenue Generated
- 60+ Team Members
- 50+ Service Locations
- 95% Client Retention
- 1M+ Leads Generated