Corcoran Group Case Study
Project Overview
The Corcoran Group is a prestigious name in real estate, celebrated for its premium listings and market expertise. As a B2C enterprise, they required a custom website that not only reflects their brand’s sophistication but also serves as a powerful tool for lead generation.
We collaborated closely with Corcoran Group to build a digital experience that spans multiple disciplines, from ensuring full ADA compliance to launching targeted PPC and SEO campaigns, and delivering a modern design coupled with strong development. Our aim was to transform their online presence into a lead-generating powerhouse.
Egochi’s expertise has elevated our digital presence to a new level. The smooth setup of accessibility, marketing, and design has not only enhanced our brand image but also lifted our lead generation significantly.
Corcoran Group
The Challenge
Prior to our intervention, Corcoran Group’s website was not living up to the high standards associated with their brand. The site was outdated, lacked proper accessibility, and the digital marketing efforts were failing to convert visitors into leads.
In the competitive real estate market, it was essential to overhaul the website and digital strategy to capture and nurture quality leads, ensuring that every interaction counted.
Strategy & Solution
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ADA Compliance
We initiated the project with a thorough accessibility audit. Our team addressed all issues by updating alt texts, enhancing keyboard navigation, and ensuring color contrast met standards. This effort brought the site to 100% ADA compliance, making it accessible to all visitors.
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Pay-Per-Click (PPC)
Our PPC strategy was laser-focused on capturing the attention of prospective homebuyers. By refining our targeting parameters and continuously optimizing ad performance, we improved click-through rates by 125% and reduced the cost per lead by 30% .
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SEO
We restructured the website’s SEO by enhancing content, updating metadata, and streamlining internal links. This complete approach led to a 200% lift in organic traffic and secured top positions for key real estate search terms.
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Web Design
The design overhaul focused on creating a modern, intuitive layout that reflects the elegance of the Corcoran brand. Our redesign improved user interaction metrics by 90%, making it easier for visitors to navigate and connect with with the site.
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Web Development
We upgraded the website’s technical framework to ensure smooth performance and responsiveness. These enhancements improved page load speeds by +50%, providing a smoother and more satisfying user experience.
Results
- 100% ADA Compliance
- 125% PPC Click-Through Increase
- 200% Organic Traffic Growth
- 90% User Engagement Lift
- +50% Faster Page Load Speed
- 300% Lead Generation Increase
Our integrated digital strategy delivered exceptional results. The revamped website now functions as a high-performing lead generation tool, driving a 300% increase in qualified leads. The site’s enhanced accessibility, targeted PPC efforts, and strong SEO have transformed its performance.
With a modern design and improved technical performance, Corcoran Group has set a new standard in the digital real estate space, ensuring that every visitor has a premium experience.