Big Country Sporting Goods Case Study
Project Overview
Big Country Sporting Goods is a trusted retailer specializing in hunting, fishing, and a full range of sporting goods designed for outdoor enthusiasts. To better showcase its extensive product selection and enhance user experience on its BigCommerce platform, the brand partnered with Egochi to modernize its digital storefront and implement targeted SEO and PPC strategies.
The project aimed to create a streamlined, easy-to-navigate website that clearly highlights quality products while driving high-intent traffic and lifting sales through precision-targeted advertising.
The Challenge
The previous website struggled to convey the full range of Big Country Sporting Goods’ offerings and did not rank well for key search terms in the competitive outdoor market. Also, generic PPC ads resulted in low-quality traffic, making it difficult for the brand to stand out among its competitors.
Strategy & Solution
Egochi conducted an in-depth market review and completely redesigned the website for a modern, user-friendly experience. They implemented an SEO strategy focused on niche keywords related to hunting, fishing, and sporting goods, and developed a tailored PPC campaign with clear, appealing ad copy to attract high-intent customers.
Results
The digital change led to outstanding performance: organic traffic increased by +92% ; new monthly visitors increased by 1.3K ; and overall monthly revenue grew by $500K .