Biggest Little Case Study
Project Overview
Biggest Little offers a uniquely versatile baby toy ball made entirely from food-grade silicone, designed for babies aged 6 months and up. This original toy serves multiple functions, acting as a sensory tool, stacker, bath companion, and more, providing a safe and appealing play experience for little ones. To effectively showcase these features and drive higher sales, Biggest Little sought a modern digital makeover on Shopify.
By partnering with Egochi, the brand aimed to create a clean, easy-to-use website that highlights the toy’s multifunctionality and safety. The focus was on clear, appealing design combined with targeted SEO and refined PPC strategies to reach new parents and lift conversions.
The Challenge
Biggest Little struggled to convey its product’s multiple benefits through its old website. Visitors were often confused by the lack of clear information, and the site failed to rank for key terms related to baby sensory and multifunctional toys. In addition, the PPC campaigns were not precisely targeted, resulting in wasted ad spend and low conversion rates.
Strategy & Solution
Egochi revamped the website with a bright, streamlined design that puts the toy’s versatility front and center. A thorough SEO strategy was implemented, focusing on keywords like “baby sensory ball” and “multifunctional baby toy,” while the PPC campaigns were restructured with clear, targeted messaging. The new site not only explains each function of the toy in simple terms but also how-tos visitors smoothly towards making a purchase.
Results
The redesign and digital strategy led to a dramatic change: organic traffic surged by +78%, the site began generating an additional 2K new customer visits monthly, and revenue grew by an extra $120K per month. These achievements demonstrate that the updated platform now effectively communicates the toy’s benefits, driving significant growth and customer satisfaction.