Cosentino’s Case Study
Project Overview
Cosentino’s, a celebrated classic Italian cuisine restaurant in Geneva, NY, sought to modernize its digital presence to better connect with loyal patrons and attract new guests. The restaurant required a full website makeover on WordPress that not only reflected its rich culinary heritage but also complied with ADA standards for accessibility. By integrating targeted SEO, a fresh and appealing Web Design, compelling Content Writing, and effective Social Media Marketing, the project aimed to lift online visibility and drive more local reservations.
The Challenge
Cosentino’s digital presence was not aligned with its reputation for authentic Italian cuisine. The website was outdated, not fully accessible, and lacked appealing content that told the restaurant’s story. Also, the absence of a coordinated social media strategy and weak search visibility made it difficult for potential diners to find and trust the brand.
Strategy & Solution
A complete strategy was implemented to address these issues. A new WordPress website was designed with modern aesthetics and ADA compliance to ensure inclusivity. Detailed, high-quality content was created to showcase Cosentino’s culinary heritage and menu offerings. Simultaneously, a strong SEO campaign was launched to improve search rankings, and a targeted social media marketing plan was executed to connect with local food enthusiasts.
Results
The overhaul produced significant improvements: organic traffic increased by +78%, local reservations grew by +66%, and overall website engagement improved by +72% . Cosentino’s now enjoys a lively online presence that effectively mirrors its reputation and drives new business.