Geobunga Case Study
Project Overview
Geobunga is Hawaii’s premier urban gardening center, serving as the best resource for homeowners, contractors, market designers, and green thumbs alike. Specializing in unique hardscape garden elements, Geobunga helps customers create lively outdoor spaces that echo the beauty of the islands. To better connect with its local audience and lift online engagement, Geobunga partnered with Egochi to refresh its website on Wix, improve SEO performance, and launch a targeted email marketing campaign.
The project focused on showcasing the tropical, creative spirit of urban gardening in Hawaii while making it simple for visitors to find the right tools and inspiration for their outdoor projects.
The Challenge
The previous website did not capture the energetic, tropical vibe of Geobunga, and it struggled with low search rankings for key gardening and hardscape terms. Also, the email marketing was generic and failed to connect with local growers, resulting in missed opportunities to connect with the target audience.
Strategy & Solution
Egochi reimagined the digital presence by designing a bright, modern website that reflects Hawaii’s lively lifestyle. The new site was optimized with targeted SEO, incorporating keywords specific to urban gardening and hardscape elements. A fresh email marketing campaign was launched with personalized, appealing content to nurture leads and drive community interaction.
Results
The change produced strong results: organic search traffic increased by +80% ; monthly email leads grew by 2K ; and overall revenue rose by an additional $100K per month.