Innovant Case Study
Project Overview
Innovant, a leading manufacturer of commercial office furniture, is renowned for its original designs that combine functionality with style. To better reflect their modern approach and commitment to inclusivity, Innovant partnered with Egochi for a complete overhaul of their Squarespace website. The focus was on delivering a visually appealing online presence and ensuring full ADA compliance so that their digital platform is accessible to every visitor.
This change was aimed at showcasing Innovant’s high-quality furniture while providing a smooth user experience that communicates both the aesthetic and ergonomic benefits of their products. The project was built around a tailored strategy that prioritized clear communication, intuitive navigation, and an appealing design that supports the brand’s reputation for excellence.
The Challenge
Innovant’s former website did not adequately mirror the brand’s forward-thinking approach or its commitment to accessibility. The outdated design and lack of compliance with modern accessibility standards limited user engagement and prevented the brand from fully reaching a diverse audience.
Strategy & Solution
Egochi embarked on a complete redesign of the Squarespace site, creating a clean, modern interface that highlights Innovant’s unique product lines. The solution involved incorporating state-of-the-art web design techniques alongside a rigorous ADA compliance update. This dual approach ensured that the site not only looked fresh and professional but also met the highest standards of accessibility, making it easy for every potential customer to explore the product range.
Results
The revamped website delivered a far-reaching digital experience. User engagement metrics improved dramatically with a +90% increase in accessibility compliance scores, a +80% uplift in overall design engagement, and a +70% lift in conversion rates. These outcomes have reinforced Innovant’s market position and enhanced its reputation for both quality and inclusivity.