Morgan Norman Case Study
Project Overview
Morgan Norman, a creative photographer celebrated for his stunning portfolio, needed a refreshed Squarespace site to attract more potential clients and showcase their artistry. Seeking to lift online visibility and generate quality leads, he turned to Egochi to implement a tailored approach using SEO, PPC, and modern web design.
The Challenge
Despite an impressive collection of work, Morgan Norman struggled to get discovered online. His website lacked proper improvement, causing low search engine rankings and insufficiently targeted ad performance. This meant that the creative talent was not reaching its full audience.
Strategy & Solution
Our SEO specialists refined on-page content and improved keyword strategies to lift search visibility, while PPC campaigns were restructured to target art enthusiasts and prospective clients. Also, the web design experts overhauled the site layout to present the portfolio in a visually compelling and user-friendly way.
Results
Following the updates, the website saw a 70% surge in organic traffic, client inquiries grew by 60%, and PPC conversion rates jumped by 55%. These improvements have helped Morgan Norman connect with a broader audience and showcase his creative work more effectively.