Mower Source Case Study
Project Overview
Mower Source specializes in providing top-quality zero turn and riding lawn mowers, offering reliable solutions for effective lawn care. Despite their strong reputation, the company struggled to capture online leads and increase sales through its digital channels. They partnered with Egochi to build a targeted digital strategy that focused on enhancing organic search performance and refining PPC campaigns.
The goal was to create an online presence that clearly showcased the power and reliability of their mowers, making it easy for customers to find and purchase the perfect machine for their needs.
The Challenge
Mower Source’s website was not ranking well for key mower-related search terms, and their PPC campaigns were too broad to attract the right local audience. This resulted in low-quality traffic and fewer inquiries from potential buyers, limiting their growth in a competitive market.
Strategy & Solution
Egochi implemented a targeted SEO strategy that optimized content and metadata for niche keywords like “zero turn mowers” and “riding lawn mowers.” They also restructured the PPC campaigns with focused ad copy and precise targeting to reach local homeowners and landscaping professionals, ensuring a clear and direct message that highlighted product performance and reliability.
Results
This integrated strategy led to a substantial lift in digital performance: organic traffic increased by +78%, monthly inquiries grew by 850 leads, and overall revenue increased by $120K within six months.