PreSchool of the Arts Case Study
Project Overview
A leading preschool in Madison, WI needed a website that not only showcased its nurturing environment and educational programs but also ensured accessibility and easy discovery for local families. Operating on WordPress, the school sought to achieve full ADA compliance, a modern and appealing design, and improved local search performance through Local SEO and Google Maps Ranking Improvement. Egochi delivered a complete solution that integrated all these services into a unified digital experience.
The Challenge
The preschool’s existing site was outdated and did not meet accessibility standards, making it difficult for all families to access key information. Also, it suffered from low local search visibility and poor Google Maps rankings, resulting in limited inquiries from local parents.
Strategy & Solution
To overcome these obstacles, the approach focused on a complete website overhaul. A modern, responsive design was implemented along with strict ADA compliance improvements to ensure inclusivity. The digital strategy also included a targeted Local SEO plan and improvement of the Google Maps listing, ensuring the preschool appeared prominently in local searches and map results.
Results
The change led to remarkable improvements: organic traffic increased by +75%, the school’s Google Maps ranking soared with an +80% improvement, and local inquiries grew by +65%, driving higher engagement from local families.