We Care Online Classes Case Study
Project Overview
We Care Online Classes is an approved organization offering online training and certifications for healthcare jobs. From Nurse Aide and Pharmacy Technician to Medication Aide certifications, their courses empower students in multiple states to launch their careers in healthcare. Needing to improve their digital presence on WordPress, We Care Online Classes partnered with Egochi to redesign their website with a focus on accessibility (ADA compliance) and to launch targeted SEO and PPC campaigns.
The goal was to create a user-friendly, accessible platform that makes course information easy to find and understand, while also driving high-quality traffic and increasing enrollments.
The Challenge
The previous website was outdated, difficult to navigate, and lacked the necessary accessibility features. Potential students struggled to find detailed course information, which led to low enrollment and missed revenue opportunities.
Strategy & Solution
Egochi revamped the website with an ADA-compliant, clean design that is easy to use and visually appealing. They implemented a targeted SEO strategy to capture high-intent search traffic and launched precision PPC campaigns to attract prospective healthcare professionals across multiple states.
Results
The change delivered remarkable outcomes: organic traffic increased by +95% ; new enrollments grew to 250+ per month; and monthly revenue climbed by an additional $200K .