Dental PPC Advertising Agency

Egochi runs paid search for dental practices, and we judge it the only way that matters: booked appointments and the case types behind them. Dental clicks are expensive, and the difference between a campaign that pays and one that drains is structure. An emergency toothache searcher, an implant researcher, and a family picking a new dentist by their insurance plan are three different buyers who deserve three different campaigns, budgets, and landing pages. We build them separately, bid them against case value (one accepted implant case can be worth 20 to 80 cleanings), and track every call to an answered-or-missed outcome, because ads pay for calls whether or not the front desk picks up. Management starts at $1,500 monthly, separate from ad spend and priced openly. Start with a free audit of where your current spend leaks.

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Where Dental Ad Budgets Actually Leak

Four spend patterns we correct in almost every dental account we take over.

Case value should set the bid, not the keyword planner

Implant and Invisalign clicks cost multiples of a checkup click, and plenty of practices flinch at them. Priced per accepted case instead of per click, they are usually the cheapest patients in the account. Blended budgets cannot see this; campaigns split by case type make the math visible and let the expensive clicks prove themselves.

Three intents, three campaigns

The 9pm broken-tooth searcher needs a call button and an answer about tonight. The implant researcher needs cost context and financing before booking a consult. The new family needs to know you take their plan. Blending them into one campaign means one budget, one message, and one landing page failing three different buyers at once.

The front desk is half the campaign

Call tracking regularly shows a chunk of paid calls ringing out or dying on hold, spend gone with nothing booked. We report answered versus missed by hour, so scheduling gets fixed alongside bidding. It is the least glamorous number in the report and often the fastest revenue gain in the account. The rest of a dental marketing program compounds while ads buy the demand it has not won yet.

Insurance terms are the bargain nobody bids

Searches like "dentist that takes Cigna" carry near-appointment intent, cost less than generic dentist terms, and almost no practice pairs them with a landing page naming the plan. A small always-on insurance campaign routinely books patients at a fraction of what near-me terms cost.

What's Inside a Dental PPC Plan

Separate campaign structures for emergency, procedure, and new-patient demand, each built for how its buyer decides.

Emergency Call Campaigns

Call-focused ads for toothache and broken-tooth searches, scheduled around hours your practice can actually answer, with after-hours handling agreed up front.
Procedure Consult Campaigns

Implant and Invisalign campaigns landing on pages with honest cost ranges and financing context, built to book consults, not collect curious clicks.
Insurance & New-Patient Ads

Campaigns for plan-name and new-dentist searches, each landing on a page that confirms coverage before asking for anything.
Negative-Keyword Discipline

Maintained exclusion lists per campaign: DIY remedies, dental-school queries, jobs, free-clinic searches, filtered before they spend.
Landing Page Matching

Every ad lands on the page that answers it: the procedure, the plan, the emergency path. No homepage dumping.
Booked-Appointment Reporting

Calls and forms tracked to booked-or-not and answered-or-missed, with the management fee and ad spend shown side by side.

How We Rebuild a Dental Ad Account

Leak audit

We read your search-term reports, geography, and schedules before touching anything, marking spend going to DIY researchers, out-of-area clicks, and hours nobody answers the phone. The leaks are usually specific and fixable.
Tracking first

Call tracking and form attribution go in before any budget moves, including answered-versus-missed reporting, so every later decision rests on booked-patient numbers instead of platform-reported conversions.
Campaign separation

Emergency, procedure, and new-patient demand get their own campaigns with their own budgets, messages, and landing pages, because three buyers blended into one structure can only be managed to an average.
Launch and negative discipline

Campaigns go live with exclusion lists built from your market, and search terms get reviewed monthly to catch the junk queries that regrow like weeds.
Budget shifts by case type

Monthly reporting shows cost per booked appointment by campaign and case type. If implant consults out-earn new-patient clicks in your account, the spend follows, and you see the reasoning.

Straight Answers on Dental PPC

Dental clicks cost a fortune. Is PPC even worth it for a practice?

Per click, dental is one of the pricier categories. Per case, it often is not: an accepted implant case can carry the entire month of a well-run campaign. The practices that lose money on ads are almost always paying procedure-level click prices for cleaning-level cases, which is a structure problem, not a channel problem.

We ran Google Ads and got price shoppers and no-shows. Why would this differ?

Most burned dental budgets share an autopsy: one blended campaign, discount-led ad copy, clicks dumped on the homepage, and no call tracking. Discount copy selects for discount patients. Campaigns aimed at procedure, insurance, and emergency intent, landing on pages that answer the actual question, pull people with a problem worth solving, and the tracking proves it either way.

Can our office manager run the ads in-house?

A sharp office manager with steady spare hours can run a modest account, and some do. The honest checklist: monthly search-term reviews, negative lists per campaign, landing pages per intent, and bid changes justified by cost per booked appointment. When those slip to quarterly, which busy front offices tend to, paid management costs less than the drift.

What should the first three months look like?

Weeks one to four go to tracking, restructure, and cleanup, so judge nothing yet. By month two the negative lists and schedule changes show up as cheaper, closer, answerable calls. By month three you should see a stable cost per booked appointment by campaign and know which case type earns your next dollar. Anyone promising full chairs in week one is guessing.

Common Mistakes to Avoid

Running one blended campaign where emergency, implant, and new-patient clicks fight over the same budget and land on the same page.
Sending every click to the homepage and asking someone with a broken tooth to find the phone number themselves.
Running emergency ads around the clock while the phone goes to voicemail at noon on Fridays.
Bidding on implant terms with no cost or financing context on the landing page, paying premium prices for visitors who bounce at the first unanswered question.
Ignoring the missed-call report, so the budget keeps buying calls the front desk never picks up.

See How Egochi Works

A short look at how our team plans, builds, and reports on client work.

Is This Right for You?

This is for you if

You want paid campaigns judged on booked appointments and case types, with the fee and the spend both visible.
Implant, Invisalign, or emergency demand matters to your production and deserves its own budget.
You already run ads and suspect the account structure, not the channel, is what leaks.

This may not be the right fit if

Your front desk cannot answer more calls than it gets today; fixing scheduling comes before paying to make the phone ring more.
You want a guaranteed number of new patients per month; auction prices and local demand move, and honest forecasting reflects that.

See the work: Dental case studies · PPC case studies

The Complete Dental Program

This page is one part of a five-part program. Each piece works alone and works better together.

Common Questions About Dental PPC

How much does dental PPC management cost?

Egochi's dental PPC management starts at $1,500 monthly, separate from the ad spend you pay Google. Both numbers appear side by side in your reporting, so you always see the true cost per booked appointment. Spend levels depend on your market and which case types the campaigns chase.
What do dental ad clicks cost?

It varies widely by market and term. Emergency and implant keywords sit at the expensive end, plan-name and brand searches at the cheap end. The click price matters less than the arithmetic behind it: what a click leads to in booked appointments and accepted cases, which is exactly what our reporting shows.
Should a dental practice bid on its own name?

Usually yes, and cheaply. Competitors and dental directories bid on practice names to intercept patients who were already looking for you, and a small branded campaign defends that traffic for a fraction of generic term costs. If nobody bids against your name in your market, we scale it back and move the budget.
How do you keep bad clicks from draining the budget?

With negative keywords, reviewed monthly. Searches containing free, DIY, home remedy, school, and jobs burn spend without producing patients. Each campaign also gets geographic discipline, so you stop paying city-center click prices for searchers who would never cross town, and schedules that match when your phone is actually answered.