Hotel PPC Agency

Egochi runs PPC for hotels, and the first campaign is usually defense: OTAs bid on your property's own name, sit above your site in the results, and collect commission on a guest who was already looking for you. We take that click back, then build outward while hotel SEO earns the clicks you stop renting. Google Hotel Ads and metasearch placements carry your live rates onto the price-comparison surfaces travelers actually use, seasonal bid strategy spends into your booking windows instead of flat across the calendar, and remarketing brings back the lookers who checked dates and left without booking, landing them on room pages built to close the reservation. Ad management plans start at $1,500 monthly plus your ad spend, priced up front, on their own or within a wider hotel marketing plan. Start with a free audit of who is bidding on your hotel's name right now.

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What Makes Hotel PPC Different

Four things about hotel ad auctions that most general PPC agencies miss.

Your own name is the most contested keyword you have

Branded clicks are the cheapest in the account and the guests behind them have already decided. When an OTA takes that click, you pay full commission on demand your own reputation created. Defending the name is usually the first campaign we launch, and often the one with the clearest payback.

Hotel Ads is a rate contest, not just a bid contest

Google Hotel Ads shows your live price next to the OTA price for the same room. If your feed lags or your parity is broken and the OTA shows cheaper, no bid strategy saves the placement. We check the rate feed before scaling budget, because spend on a losing price is spend wasted.

Booking windows should set the budget, not the season

Guests book weeks or months before they stay, so ad spend has to ramp when planning starts, not when the season does. A summer property bidding hard in July is paying peak prices for a calendar that filled in April. We map your booking windows and weight the budget into them.

Most lookers leave, and remarketing decides where they land

A traveler who checked your dates and left is going to book a room somewhere. Remarketing keeps your property in front of them with the direct reason to return: the perk, the flexible cancellation, the rate. Without it, the OTA retargeting they are already inside does the deciding.

Guests checking in at a hotel front desk

What's Inside a Hotel PPC Plan

Paid placements measured against the commission each direct booking avoids.

Branded-Term Defense

Campaigns that put your site first when someone searches your hotel by name, reclaiming the bookings OTAs currently intercept at the last step.
Google Hotel Ads and Metasearch

Live-rate placements on Google and metasearch surfaces, with feed setup and rate checks so your price shows up correct beside the OTA listing.
Remarketing to Lookers

Audiences built from date-checkers and rate-page visitors, shown the property and the book-direct reason across search and display until they return or the window closes.
Seasonal Bid Strategy

Budgets weighted to your real booking windows and event dates, ramping when trips get planned and pulling back when spend stops paying.
Landing Pages That Book

Ad clicks land on room and rate pages with the booking engine on the page, not a homepage tour. The click-to-reservation path stays short.
Commission-Math Reporting

Cost per direct booking reported next to the commission an OTA booking would have cost, so you see what the account replaces, not just what it spends.

How the Ad Program Launches

Name-search and account audit

We search your property the way a traveler would, document who buys your name today, and audit any running campaigns. The audit prices what that interception costs you in commission each month.
Branded defense first

Campaigns on your own name launch before anything else, because those clicks are the cheapest in the account and the guests behind them already chose you.
Rate feed and Hotel Ads setup

We connect your booking engine to Google Hotel Ads, verify the feed shows correct live rates beside the OTA price, and fix parity problems before budget scales into a losing comparison.
Booking-window budgets

Spend maps to when your guests plan, not when they arrive: ramps ahead of each season and event, tapering as the calendar fills. Flat monthly budgets get retired.
Remarketing and reporting

Date-checkers who left keep seeing the property and the direct perk until they return or the window closes. Reports price every booking against the commission an OTA sale would have taken.

Honest Questions About Hotel Ads

Why pay for clicks from people already searching our name?

Because the alternative is paying commission on them. When an OTA ad sits above your site, a share of your own name searches book through it, and the commission on one intercepted stay usually exceeds a month of branded clicks. If nobody is bidding on your name in your market, we will say so and point the budget elsewhere.

We ran Google Ads and barely broke even. What went wrong?

Hotel accounts usually fail on structure, not the channel: generic travel keywords burning budget, no branded defense, spend timed to the stay season instead of the booking window, and clicks landing on a homepage without rates. A rate feed showing higher prices than the OTA quietly loses every comparison too. Each of those is findable in an audit and fixable.

Is metasearch worth it for an independent property?

Usually yes, because absence is expensive: when travelers compare prices on Google, the only rate shown for your property is the OTA one, commission included. Showing your direct rate beside it costs far less than losing the booking. The requirement is a booking engine that can feed live rates; without one, fix that first.

What should a realistic hotel ad budget look like?

Sized to your booking windows and your commission line, not a flat figure. A sane starting shape: enough on branded terms to hold the top of your own name year round, with the larger share reserved for the weeks your guests actually plan. We publish management pricing up front and set spend together from the audit.

Common Mistakes to Avoid

Leaving the property name undefended while three OTAs bid on it and collect commission on guests who had already decided.
Scaling Hotel Ads budget over a rate feed that shows a higher price than the OTA listing beside it.
Spending hard during peak season on rooms that filled months earlier, then going dark during the actual planning window.
Sending ad clicks to the homepage instead of a room page with rates, adding hops a mobile booker will not survive.
Reporting clicks and impressions while nobody prices a single campaign against the commission it did or did not replace.

See How Egochi Works

A short look at how our team plans, builds, and reports on client work.

Is This Right for You?

This is for you if

OTAs or competitors show up above your site when you search your own hotel's name.
You have live rates in a booking engine that can feed Google Hotel Ads.
Your occupancy has seasons and you want spend concentrated where bookings actually form.

This may not be the right fit if

Your site has no booking engine, so ad clicks have nowhere to convert. Fix the booking path first; we can help with that too.
Your rates are lower on OTAs than on your own site and you cannot change it. Metasearch shows the prices side by side, and a losing rate loses regardless of bids.

See the work: Hospitality & travel case studies · PPC case studies

What Clients Tell Us

Wedding and corporate event bookings are way up since working with Egochi. They helped us rank for catering keywords and the website they built converts visitors into inquiries really well.

Hannah Jackson January 2024

More client reviews

The Complete Hotel Program

This page is one part of a five-part program. Each piece works alone and works better together.

Common Questions About Hotel PPC

How much does hotel PPC management cost?

Egochi's hotel PPC management starts at $1,500 monthly, plus the ad spend paid to Google. Management scales with campaign count and markets, and every report prices results in commission terms: what each direct booking cost against what an OTA booking would have taken.
Why do OTAs show ads when someone searches my hotel by name?

Because it works. OTAs bid on hotel names to catch travelers at the final step, book them on the OTA, and collect commission from you on the sale. A branded defense campaign puts your site above those ads, and branded clicks are usually the cheapest in the whole account.
What are Google Hotel Ads and does a small hotel need them?

Google Hotel Ads show live room rates beside OTA prices when travelers search hotels on Google. Independents need them because absence means the OTA rate is the only one shown for your own property. Setup needs a booking engine that can feed rates; we handle the connection.
When should a hotel raise or lower its ad budget?

Follow the booking window, not the stay date. Spend should climb when your guests start planning, weeks or months ahead of arrival, and taper once the calendar fills. Event dates, festivals, and wedding season get their own budgets timed to when those searches begin.