MSP PPC Advertising

Egochi runs PPC for managed service providers on the two channels that book meetings: Google Search for businesses already typing "managed IT support" plus their city, and LinkedIn for the owners and IT directors you want to reach before they ever search. The unit of success is cost per booked contract conversation, not cost per click, because a single managed agreement repays thousands of clicks. Landing pages are built to put a meeting on the calendar with a named person, not to collect form-fills that go cold in a shared inbox. Plans start at $1,500 monthly, ad spend separate. Start with a free review of your market's click costs and what a booked meeting should cost your firm.

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How Paid Media Works in Managed IT

Four rules that separate MSP ad accounts that sign contracts from ones that burn spend.

Google catches the switch moment

Businesses shop for a new MSP after an outage, a breach scare, or a renewal dispute, and that urgency goes straight into a search box. Search campaigns exist to be present at exactly that moment, when the buyer is days from a shortlist instead of months from one.

LinkedIn reaches buyers before they search

Only a sliver of your market is actively looking this quarter. LinkedIn targeting by job title, company size, and industry puts your firm in front of the rest, so when the renewal date or the incident finally arrives, yours is the name they already know and the site they already visited.

Judge spend by contracts, not clicks

Managed IT keywords cost real money per click, and panic-trimming the expensive ones is how MSP accounts quietly die. A pricey keyword that books contract conversations is cheap. We track from click to meeting to agreement, so budget decisions run on contract math instead of click prices.

Landing pages should book meetings

A generic contact form invites the lead to go cold. Our landing pages move the buyer straight to a scheduled conversation: a calendar step, the named person they will meet, and proof that survives a skeptical CFO. Fewer raw leads, more meetings that actually get held.

What's Inside an MSP PPC Plan

Two ad engines, one funnel, and tracking that runs all the way to the signature.

Google Search Campaigns

Campaigns on managed IT, IT support, and cybersecurity terms in your metros, structured by service line so ad copy matches the exact problem searched.
LinkedIn Campaigns

Ads aimed at owners, CFOs, and IT directors by title, company size, and industry, carrying plain-language offers a non-technical buyer acts on.
Meeting-First Landing Pages

Dedicated pages per campaign with outcome messaging, honest proof, and a calendar step, tested against one number: booked conversations.
Waste Control

Negative keyword builds and geographic limits that screen out job seekers, consumers, and out-of-area clicks before they eat the budget.
Retargeting for Long Cycles

Follow-up campaigns that keep your firm visible through the months between first click and contract decision, sequenced to the buying stage.
Call and Meeting Tracking

Call recording and CRM-connected tracking that ties every meeting and agreement back to its keyword and ad, so reporting speaks in revenue.

How the PPC Engagement Runs

Contract-math modeling

We start from your average agreement value and close rate, then work backwards to what a booked conversation is worth and what the account can afford per click. Every later decision runs on that number.
Account and audience build

Search campaigns get structured by service line and metro with negative keywords in from day one; LinkedIn audiences get built from the titles, company sizes, and industries you actually sign.
Landing pages and tracking

Each campaign gets a dedicated page with a calendar step and a named person, wired to call recording and your CRM, so a meeting can be traced back to the keyword that bought it.
Controlled launch

Spend opens gradually while learning data accumulates. Search goes live first because it converts active demand; LinkedIn follows once the search funnel proves the offer and the page.
Monthly rebalancing

Budget moves toward the keywords and audiences that book conversations with decision-makers, and away from what only produces clicks. You see the moves and the contract math behind each one.

Fair Doubts About MSP Advertising

We tried Google Ads and got junk leads. What changes?

Junk usually traces to structure: no negative keywords, so the budget bought job seekers and home users; a homepage instead of a meeting page; no geographic limits. The clicks were real, the filtering was missing. Rebuilt accounts in the same market routinely turn the same spend into fewer, far better inquiries.

Are managed IT clicks too expensive to be profitable?

Not when judged in contract units. A click can cost real money and still be trivial beside an agreement that pays monthly for years. The accounts that lose money are the ones that buy expensive clicks and then leak them on weak pages and slow follow-up, which is a fixable problem, not a market condition.

Could we manage the ad account ourselves?

You could, and some owners do it well for a while. The honest costs are the learning window paid at market click prices, the weekly attention an account needs to stay clean, and the analysis that connects spend to signed agreements. If those hours compete with billable engineering time, delegation usually wins on math alone.

Is LinkedIn worth its higher advertising costs?

For MSPs selling into specific titles, sizes, or regulated industries, usually yes, judged over quarters rather than weeks. LinkedIn does the job search cannot: it reaches the buyer months before the renewal or incident that triggers a search. Firms that skip it meet their prospects cold; firms that run it get recognized on the first call.

Common Mistakes to Avoid

Trimming the highest-cost keywords first, which are often the exact terms that book contract conversations.
Sending expensive clicks to the homepage instead of a page with a calendar step and a named person.
Skipping negative keywords, so the budget buys job seekers and home users searching for free help.
Turning campaigns off after six weeks, right before the learning data starts paying for itself.
Reporting that stops at form-fills, so nobody knows which keyword produced the agreement that paid for the quarter.

See How Egochi Works

A short look at how our team plans, builds, and reports on client work.

Is This Right for You?

This is for you if

You can take on new managed clients now and want pipeline sooner than SEO alone delivers it.
You know your contract values and want ad spend judged against them, not against a cost-per-lead guess.
You sell into specific industries or company sizes where LinkedIn targeting can name your exact buyer.

This may not be the right fit if

Your ad budget cannot sustain a few months of learning data; thin, stop-start spend rarely reaches the meeting stage.
You want raw lead volume for a call center; we build for fewer, better conversations with decision-makers.

See the work: Technology case studies · PPC case studies

What Clients Tell Us

Cybersecurity marketing requires technical credibility. Egochi created content that resonated with CISOs and IT directors. Demo requests from enterprise prospects increased 180%.

Laura Hayes July 2024

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The Complete Managed IT & Cybersecurity Program

This page is one part of a five-part program. Each piece works alone and works better together.

Common Questions About MSP PPC

How much does MSP PPC management cost?

Egochi's MSP PPC management starts at $1,500 monthly, with your ad spend paid separately to Google and LinkedIn. Because one managed agreement returns years of monthly revenue, the account is judged on cost per booked contract conversation, a number the free review estimates for your market.
What do managed IT clicks cost?

Click prices vary widely by metro and term, and they matter less than most MSPs think. The question that decides profitability is what a booked meeting costs and what a signed contract returns. We model that chain before spending, so the budget targets a real number instead of a click price.
Should an MSP advertise on Google or LinkedIn?

Both, doing different jobs. Google Search converts the businesses already looking for a provider this week. LinkedIn builds recognition with the titles you want months before their renewal date. Search usually comes first for cash flow; LinkedIn compounds as the pipeline matures.
How fast does PPC produce MSP clients?

Clicks and inquiries start within days, but contracts follow the sales cycle, which in managed services runs weeks to months. Expect the first booked conversations in the first month or two and judge signed-contract results across two or three quarters, matched to your cycle length.