Multi-Location PPC

Egochi manages paid search and paid social for companies with many locations under one owner, where the most expensive mistakes are invisible: two branches bidding on the same query, budgets split evenly across unequal markets, and a healthy account average hiding three starving offices. We structure campaigns so each branch works only its own ground, allocate spend by market opportunity instead of habit, and track conversions to the exact location that earned them. Corporate sees the roll-up; each branch manager sees numbers they can act on. Plans start at $1,500 monthly plus your ad spend. Start with a free audit of how your current spend distributes across locations.

Get Your Free Multi-Location PPC Audit See What's Included

250+ Google Reviews
190+ Clutch Reviews at 5.0
UpCity Top Agency
Google Partner

As Featured In

What Makes Multi-Location PPC Different

Four failure modes of many-branch paid accounts and how structure fixes them.

Your branches can bid against each other

Overlapping geo targets put two of your own locations in the same auction, paying inflated clicks to beat yourself. Geo-fenced campaign structure with boundaries drawn from real service areas, not round radii, removes the self-competition nobody sees in the account average.

Equal budgets are unfair budgets

Splitting spend evenly across branches feels fair and wastes money, because markets differ in size, competition, and click cost. Allocation by opportunity, revisited monthly with each branch's numbers on the table, sends dollars where they buy the most and shows why.

The account average is a hiding place

One strong metro can make a whole account look healthy while smaller branches get nothing. Per-location conversion tracking makes every branch's cost per lead visible, which turns quiet underperformance into a fixable line item instead of a mystery.

Local ad copy earns its keep

Ads that name the branch, its neighborhood, and its phone number beat generic brand copy on click-through and conversion, and location extensions feed the map results this audience acts on. The work scales through templates with structured local fields, not hand-writing per branch.

What's Inside a Multi-Location PPC Plan

Structure, budgets, and tracking that treat every branch as accountable.

Geo-Fenced Campaigns

Campaign-per-branch structure with boundaries from real service areas, eliminating overlap and self-competition between your own locations.
Opportunity Budgeting

Spend allocated by market size, competition, and branch performance, rebalanced monthly with the numbers in the open.
Localized Ad Copy

Branch-true ads from brand-approved templates: neighborhood names, local offers, the right phone number, at scale.
Local Services Ads

Per-branch LSA management for eligible categories, where pay-per-lead pricing and review signals often beat classic search costs.
Branch-Level Tracking

Calls, forms, and bookings attributed to the exact branch and campaign, so no location hides inside the average.
Roll-Up Reporting

One view for leadership showing the whole system beside per-branch detail each manager can act on.

How We Take Over a Multi-Location Account

Spend distribution audit

We break the account down by branch: what each location received, what it produced, where geo targets overlap, and which markets got nothing. Most owners see this per-branch view for the first time here.
Geo structure rebuild

Campaign boundaries get redrawn from real service areas and drive-time data, with auction overlap between your own campaigns checked directly, so no two branches ever pay to outbid each other again.
Budget model

We set allocation from market size, competition, click costs, and branch capacity, then document the formula. When a manager asks why their market got its share, the answer is a model, not a mood.
Localized launch

Templated ad copy with structured local fields goes live per branch: neighborhood names, the right phone number, and offers that match what each office can honor.
Monthly rebalance

Per-branch results drive a standing reallocation each month. Winners earn more, strugglers get diagnosed before they get defunded, and the reasoning ships in the report.

Doubts We Hear From Multi-Location Advertisers

Would one big campaign with smart bidding do this automatically?

Automated bidding chases the goal you give it, and with one blended campaign that goal is an account average. The algorithm will happily starve four small markets to feed one cheap metro, and the topline will look great while it happens. Per-branch structure is what makes automation serve every location instead of the average.

Is per-branch PPC management worth the extra fee?

The fee buys structure and judgment: boundaries that stop self-bidding, budgets that follow markets, and tracking that catches a failing branch in weeks instead of quarters. In audits of evenly-split accounts, reallocation alone often covers the management cost, because the same total spend simply buys more in the right markets.

Our agency reports a great cost per lead. What is missing?

Ask for the same number per location. A blended cost per lead is the easiest healthy-looking metric in paid search, and it says nothing about which branches the leads reached. If the current partner cannot split results by branch within a day, the tracking needed to manage a multi-location account was never built.

Can we run this in-house with our own ad account?

Yes, if someone owns it weekly. The structure we build transfers: geo boundaries, negative lists, budget model, tracking. What usually breaks DIY is not skill but attention, because rebalancing thirty branch budgets every month is a job, and it loses to whatever else that person does. Buy the structure even if you plan to run it.

Common Mistakes to Avoid

Setting every branch radius to the same round number instead of drawing boundaries from where customers actually come from.
Sending all locations traffic to one homepage, so a searcher in one city reads about the company instead of their branch.
Leaving auction overlap between your own campaigns unchecked while blaming competitors for rising click costs.
Giving new locations the leftover budget when they need the opposite: extra support while they have no organic presence yet.
Reviewing performance quarterly, when a branch with a broken phone number or dead form burns budget for weeks unnoticed.

See How Egochi Works

A short look at how our team plans, builds, and reports on client work.

Is This Right for You?

This is for you if

You run one ad account for many branches and cannot say what any single location gets for its share.
Some branches are booked solid while others starve, and the current campaigns treat them identically.
You are opening new locations and want campaigns live in each market from day one.

This may not be the right fit if

You are a franchise system of independent owners; territory politics need the franchise program at /franchise-marketing-agency/ instead.
One location produces nearly all your revenue by design; a single-market campaign is cheaper and honest.

See the work: PPC case studies · Local SEO case studies

What Clients Tell Us

Property owners looking for management companies find us online now. Egochi understood our B2B model and created content that attracts the right property owners. Portfolio has grown 40% this year.

Sandra Reynolds September 2024

More client reviews

The Complete Multi-Location Program

This page is one part of a five-part program. Each piece works alone and works better together.

Common Questions About Multi-Location PPC

How much does multi-location PPC management cost?

Egochi's multi-location PPC plans start at $1,500 monthly plus ad spend, scaling with branch count and platforms. Because budgets are allocated by market rather than split evenly, most systems find the same total spend produces more booked business. The audit shows the gap.
Should each location have its own PPC campaign?

Its own campaign structure, yes: geo boundaries, budget, localized copy, and conversion tracking per branch. That does not mean separate accounts or duplicated work; templates and shared negatives keep management sane while keeping every branch accountable.
How do I stop my locations competing in Google Ads?

Draw campaign geo boundaries from actual service areas instead of overlapping radii, and audit auction overlap between your own campaigns. Self-competition inflates click costs invisibly because the account still converts; the waste only shows when you look branch by branch.
How should ad budget be split across locations?

By opportunity, not equally. Market size, competition, click costs, and each branch's capacity to take new business all differ. A monthly rebalance with per-branch numbers on the table beats any fixed split, and it gives every location manager a number they can argue with.