Restaurant PPC Agency

Egochi runs pay-per-click campaigns for restaurants: Google Ads built around the way dining decisions actually happen, in a short window, on a phone, close to the table. We schedule budget into the meal windows that matter, target a radius people will actually travel, and bid on the "near me" and cuisine searches that mean someone is hungry right now. Ads send diners to your own ordering and reservation pages, not to an app that takes a cut of the order. And because dining conversions happen offline, we track calls, reservation starts, and direction taps, so you see covers, not clicks. Paid also carries the calendar while restaurant SEO rankings grow, then hands those searches to organic as they mature. Ad management plans start at $1,500 monthly, plus your ad spend, both stated before you sign.

Get Your Free Restaurant PPC Audit See What's Included

250+ Google Reviews
190+ Clutch Reviews at 5.0
UpCity Top Agency
Google Partner

As Featured In

How Restaurant PPC Actually Works

Four mechanics of paid search for dining rooms that most accounts get wrong.

The meal window is the whole game

Lunch is decided between eleven and one, dinner between four and seven, and budget spent outside those windows mostly reaches people who are not hungry. Dayparted campaigns concentrate spend where the intent lives, which is why two restaurants with identical budgets can see completely different results.

Radius honesty saves budget

People drive minutes for lunch and somewhat farther for a special dinner, and no ad changes that. We set radius by daypart and occasion instead of blanketing the metro, because a click from someone forty minutes away is spend the kitchen never sees back.

Your conversions happen offline

A dining "conversion" is a call, a direction tap, a reservation, or a walk-in, and none of those appear in a default Google Ads setup. Until offline actions are wired in, the bidding learns from clicks, and clicks are the wrong teacher for a restaurant.

Platforms bid on your name

Search your restaurant's name and count the ads above your own listing. Delivery and reservation platforms pay to intercept customers who already chose you, then charge commission on the order. Brand defense is cheap, and it is often the fastest-paying campaign a restaurant can run.

Servers working a busy restaurant dining room

What's Inside a Restaurant PPC Plan

Paid search built around meal windows, driving distance, and offline conversions.

Meal-Window Campaigns

Budgets scheduled into lunch and dinner decision windows by daypart, with slow nights weighted heavier than the shifts that fill themselves.
Radius and Near-Me Targeting

Geo targeting set to the distance people actually travel for your occasion, tightened at lunch, widened for destination dinners.
Cuisine and Dish Keywords

Bids on the searches hungry people run: cuisine terms, dish names, and "open now" queries where showing up is most of the sale.
Catering and Event Campaigns

Separate campaigns for the searches planners run weeks out, where ticket sizes are large enough to justify their own budget and landing pages.
Brand Defense and Direct Routing

Protecting your own name from platform ads and pointing every click at your ordering and reservation pages, not a commission funnel.
Offline Conversion Tracking

Call tracking, reservation events, and direction-tap measurement wired into Google Ads, so bidding learns from seated tables instead of raw clicks.

How We Run a Restaurant Ad Account

Account and radius audit

We read your current campaigns, or the market if you are starting fresh: where budget spends by hour, how far the targeting reaches, and which searches actually brought hungry people. Waste shows up fast at this step.
Wire the conversions

Call tracking, reservation events, order events, and direction taps get connected before we scale anything, because bidding trained on clicks buys the wrong traffic for a dining room.
Build by meal window

Campaigns get structured by daypart and occasion: lunch radius tight, destination dinners wider, slow nights weighted heavier, catering split into its own budget with its own landing pages.
Take your name back

A small brand campaign outranks the delivery platforms bidding on your restaurant name, routing customers who already chose you to your own ordering at full margin.
Tune weekly, report in covers

Search terms get pruned, windows get adjusted to what the data shows, and the monthly report reads in calls, orders, and reservations per dollar, not click-through rates.

Doubts Restaurant Owners Have About PPC

Can restaurant margins really support paid ads?

They can when the math runs on lifetime value, not one ticket. A new regular who orders direct twice a month is worth far more than one meal, and brand-defense clicks cost little while rescuing full-margin orders from commission platforms. Where margins genuinely cannot absorb paid acquisition yet, we say so and start elsewhere.

We tried Google Ads and got clicks, not customers. What went wrong?

Almost always the same three gaps: budget spread across all hours instead of meal windows, a radius covering people who would never drive to you, and no offline tracking, so the bidding learned from clicks because clicks were all it could see. None of those are flaws in the channel. They are setup problems.

Should we not just spend that money on the delivery apps instead?

App promotions buy placement inside a marketplace that keeps the customer, charges commission on the order, and shows your competitors one scroll away. Search ads reach people before they open an app and land them on ordering you own. Both can run at once; only one builds an asset.

Is cheap PPC management good enough for a restaurant?

Cheap management usually means set-and-forget: one campaign, metro-wide radius, running around the clock. Restaurant accounts earn their keep in the weekly grind of dayparts, search-term pruning, and window adjustments, and that labor is what the fee actually buys. A neglected account at any price is the expensive option.

Common Mistakes to Avoid

Running ads at 10am and 3pm, paying full click prices to reach people who are not hungry yet.
Targeting a thirty-minute radius for a lunch spot people will only drive ten minutes to reach.
Sending every click to the homepage instead of the menu, ordering, or reservation page the search asked for.
Skipping call and reservation tracking, so the bidding chases clicks while seated tables go uncounted.
Letting delivery platforms advertise on the restaurant name unchallenged, paying commission on customers who searched for you by name.

See How Egochi Works

A short look at how our team plans, builds, and reports on client work.

Is This Right for You?

This is for you if

You need covers this month and can put media budget behind meal-window campaigns while slower channels build.
You take orders or reservations online, so ad clicks have somewhere direct to land.
Delivery platforms are running ads on your restaurant's name and you want that traffic back at full margin.

This may not be the right fit if

There is no media budget beyond the management fee; PPC needs ad spend to have anything to manage.
Your margins cannot absorb paid acquisition yet; fix the direct ordering path first, then buy traffic for it.

See the work: Food & beverage case studies · PPC case studies

What Clients Tell Us

Our restaurant was struggling to get found online. Egochi fixed our Google Business Profile, got us more reviews, and now we show up whenever someone searches for our type of food. Tables are full every night.

Maria Castillo December 2024

More client reviews

The Complete Restaurant Program

This page is one part of a five-part program. Each piece works alone and works better together.

Common Questions About Restaurant PPC

How much does restaurant PPC management cost?

Egochi's ad management plans start at $1,500 monthly, with your ad spend billed separately by Google, and both numbers stated before you sign. Because restaurant campaigns run in tight radiuses and short meal windows, media budgets stay focused: you pay to reach hungry people nearby, not a whole metro.
Do Google Ads work for restaurants?

Yes, when they match how people choose a place to eat. Someone searching "tacos near me" at 6pm decides within minutes, so ads that show at that moment, within driving distance, with a menu and ordering link one tap away, reach diners at the exact point of decision.
How do you track reservations and calls from ads?

We wire the campaigns to the actions that mean a table: call tracking on ad phone numbers, conversion events on reservation starts and online orders, and direction taps from location assets. Google's bidding then learns from real dining behavior instead of clicks, which is where most restaurant accounts fail.
Should my restaurant bid on its own name?

Check the search results first. Delivery platforms and reservation sites often run ads on restaurant names, standing between you and a customer who already chose you. If they are on your name, a small brand campaign routes those orders to your own site at full margin, cheaply.