Fashion PPC Agency

Egochi manages paid campaigns for fashion brands with one governing rule: budget follows margin per style, not the blended average. A fashion ad account reporting 4x ROAS usually contains a few styles printing money and a long tail quietly burning it, and the blend is how the tail survives. We run Google Shopping from feeds synced to your live inventory and drop calendar, paid social built on creator assets, and a monthly cull that removes the styles losing money at the click level, because in most accounts killing the losers moves profit more than scaling the winner. Management starts at $1,500 monthly, separate from ad spend, both always reported side by side. Start with a free audit of where your current spend leaks.

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Where Fashion Ad Budgets Actually Leak

Four spend patterns we correct in almost every fashion account we take over.

Blended ROAS is a hiding place

Platforms report the account average because the average flatters the platform. At the style level the same account splits into winners that deserve more and losers that deserve zero, and the spread is often brutal: we routinely find a quarter of spend on styles that have never once sold profitably. The blend is not a metric; it is camouflage.

The feed is the campaign

Google Shopping performance is mostly decided before bidding starts: product titles written the way shoppers search, correct availability by size, sale pricing that matches the page, new drops landing in the feed the hour they launch. A clean feed at calm bids beats aggressive bids on stale data, every time we have tested it.

Returns invert the math

A dress with a 5x ROAS and a 45 percent return rate is losing money after shipping both ways, and no ad platform will ever tell you so. We pull return rates into the bidding decision, because apparel is the one category where the dashboard number and the bank account routinely disagree.

Creator assets carry paid social now

For most fashion brands under $50M, creator-shot content outperforms the studio campaign in paid placements, and the gap widens every year. The practical requirement is usage rights secured before content is made, which is where our fashion social media team feeds the ad account directly.

What's Inside a Fashion PPC Plan

Six workstreams that manage the account at the level where fashion money is actually made: the style.

Google Shopping & PMax

Feed-based campaigns segmented by margin tier, so your highest-earning styles never share a budget with the clearance rack.
Paid Social Campaigns

Meta and TikTok campaigns built on creator assets, structured around drops, and judged on returns-adjusted revenue rather than clicks.
Feed Management

Titles rewritten to match real queries, availability synced by size, sale prices verified, and new drops live in the feed on launch day.
Monthly Loser Cull

A standing review that cuts the styles losing money at the click level and reallocates their budget, on a schedule, without sentiment.
Brand & Non-Brand Split

Branded search defended cheaply and reported separately, so brand demand never inflates the performance story of cold traffic.
Margin-Per-Style Reporting

Reporting by style, net of returns, with management fee and ad spend side by side. You see what each piece truly earned.

How We Rebuild a Fashion Ad Account

Margin map before anything

We get margin and return rate by style from you first, because no campaign decision is trustworthy without them. Then we read the account against that map and mark where spend and margin disagree.
Feed rebuild

Titles, availability, pricing, and drop timing get fixed in the Shopping feed before bids change, since most fashion Shopping problems are data problems wearing a bidding costume.
Campaign separation

Brand splits from non-brand, margin tiers split from each other, and prospecting splits from retargeting, so every budget line answers one question instead of averaging five.
Creator asset pipeline

Winning organic content moves into paid placements with rights already cleared, and new ad creative gets briefed to creators, because the scroll decides in one second and polish loses that second.
Cull and compound

Every month the losers get cut, the winners get fed, and the report explains both in plain numbers: revenue by style, net of returns, beside the fee you paid us.

Straight Answers on Fashion PPC

Our ROAS is 4x. Why are we not more profitable?

Because ROAS ignores the two numbers that decide fashion profit: margin per style and return rate. A blended 4x can hide styles selling at a loss after returns, and revenue counted at checkout includes orders coming back in three weeks. Rebuild the math per style, net of returns, and the profit question usually answers itself.

Should we pause ads between drops?

Pause prospecting for a dead catalog, sure, but a full stop resets auction history and audience warmth you paid to build. Between drops the account should shift, not sleep: evergreen bestsellers keep Shopping alive, retargeting keeps warm audiences warm, and the next drop launches into a running engine instead of a cold start.

Why not just scale the winning style harder?

Scale it, absolutely, but scaling has a ceiling: audiences saturate, CPMs climb, and inventory runs out. Cutting losers has no ceiling and no downside, which is why it usually moves profit first. The order matters: stop the bleeding, then feed the winner, then go find the next winner. Most accounts try it backwards.

Is Google Shopping or paid social better for fashion?

They do different jobs. Shopping captures people already searching for what you sell, converts at higher rates, and scales with your catalog. Paid social creates demand that did not exist this morning and builds the brand search Shopping later harvests. Margin decides the mix: thin margins lean on capture, strong margins can afford creation.

Common Mistakes to Avoid

Bidding every SKU from one budget regardless of margin, so the clearance rack spends what the bestsellers earn.
Letting the feed lag the site, running paid clicks to sold-out sizes and dead product pages during a drop.
Judging ad creative on click-through rate instead of returns-adjusted revenue, which crowns the wrong winners.
Reading blended ROAS as health while a quarter of the spend sits on styles that have never sold profitably.
Scaling spend into a style with a runaway return rate, buying revenue the warehouse sends back at your expense.

Is This Right for You?

This is for you if

You spend on Shopping or paid social and cannot say which styles earn after returns.
You run drops and want campaigns that launch with them instead of catching up a week later.
You have margin and return data by style, or will share what exists, so decisions rest on real numbers.

This may not be the right fit if

You want ROAS reported the flattering way; our reporting nets out returns even when the story gets worse.
Your margins cannot survive paid acquisition at all; we will say so in the audit instead of spending to prove it.

See the work: Fashion case studies · PPC case studies

The Complete Fashion Program

This page is one part of a five-part program. Each piece works alone and works better together.

Common Questions About Fashion PPC

How much does fashion PPC management cost?

Egochi's fashion PPC management starts at $1,500 monthly, separate from the ad spend you pay the platforms. Both numbers appear side by side in every report, so the true cost per style is never hidden inside a blend. Spend levels depend on catalog size and how competitive your category terms are.
What is a good ROAS for a fashion brand?

There is no universal number, and anyone quoting one is guessing. The breakeven point depends on your margin per style and your return rate: a 3x can be excellent on strong-margin pieces and a 6x can lose money on a style everyone sends back. We compute breakeven per style first, then judge performance against it.
How fast can PPC move product for a fashion brand?

Fast; that is its job and its danger. Shopping and paid social can put a new drop in front of buyers on day one, well before rankings exist. The danger is speed without margin discipline: an account can sell through a drop while losing money on half the styles. Speed plus per-style math is the combination that compounds.
Do fashion brands need both Shopping and paid social?

Most do, in different proportions. Shopping harvests existing demand and usually pays back first; paid social builds new demand and feeds the brand searches Shopping captures later. A brand with strong organic reach can lean harder on capture. A brand nobody searches for yet has to fund demand creation or stay dependent on marketplaces.