Wix SEO Services
URL slugs, Velo schema, app weight, and links, handled past the point where the SEO Wiz stops, so the easiest platform to launch on actually ranks.
Wix SEO services get a Wix website ranking in Google and cited in AI answers: the SEO Wiz completed correctly and then taken past its own checklist, URL slugs rewritten with 301s inside the structure Wix locks, JSON-LD injected through Velo where the editor has no field, app weight cut until Core Web Vitals move, and content mapped one keyword to one page. Egochi is a Wix SEO agency that runs this work for the businesses Wix actually hosts: salons, studios, practices, restaurants, contractors, and Wix Stores merchants, local through national. Wix powers 4.3% of all websites and holds rankings in every market we work in; what stalls most Wix sites is configuration nobody finished, not the platform. The next step costs nothing: a free audit that names what the wizard never checked on yours.
Every box on the left can be green while the site stays invisible. The wizard confirms your setup; it has no checkbox for whether your pages answer what people actually search.
As Featured In
How much does Wix SEO cost?
Wix SEO at Egochi runs inside monthly programs from $1,500 to $15,000, scoped by site size, competition, and how much content the work needs. Most local Wix sites sit near the floor; Wix Stores catalogs and contested markets sit higher. A one-time audit runs $2,500 to $10,000 and prices the full program before you commit to anything.
Egochi has been doing search engine optimization since 2014, from offices in New York, Miami, Milwaukee, and Madison, with 250+ Google reviews and 190+ Clutch reviews at a 5.0 rating behind the work. Wix engagements here run past the settings panels: our developers write Velo code, so schema, templated meta tags, and canonical rules ship in code, where editor-only setups stop.
What is Wix SEO?
Wix SEO is search ranking work shaped around how Wix actually behaves: the SEO Wiz completed correctly and then left behind, URL slugs rewritten inside the prefixes the platform locks, schema injected through Velo where the editor has no field for it, app weight cut, and content mapped one keyword to one page. Same discipline as any search program, different levers.
What Our Wix SEO Services Cover
Eight pieces of work, all shaped by how Wix actually behaves. The audit decides which ones your site needs first.
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SEO Wiz Completion and Audit
Every wizard task finished correctly, then a full crawl of what it cannot see: duplicate metas, junk slugs, scrambled headings, app weight, and a keyword map built with the discipline of our keyword research services.
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Technical Wix SEO
URL slug rewrites shipped with 301s through the built-in redirect manager, canonical and per-page index settings, robots.txt overrides, and Search Console errors cleared, inside the controls Wix exposes and the constraints it does not.
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Page-by-Page SEO
Unique titles and metas for every page, product, and post, heading hierarchy rebuilt into one H1 and ordered sections, and image alt text audited, held to the standards of our on-page SEO services.
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Wix Velo Schema
LocalBusiness, Service, Product, FAQPage, and Event JSON-LD injected through Velo code where the editor has no field for it, validated and matched to the visible page so rich results render and stay.
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Wix Local SEO
Google Business Profile work, LocalBusiness schema, location and service-area pages, and citation building for the local businesses most Wix sites are, run with the playbook of our local SEO services.
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Wix Stores SEO
Product and collection pages with original descriptions, Product schema with price and availability, and a groomed Google Merchant Center feed. Catalog-scale discipline lives in our ecommerce SEO services; this page keeps the Wix layer.
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Content and Blog SEO
Service pages and Wix blog posts that answer the searches your customers make, formatted to earn snippets and AI citations, written to the standards of our content marketing services.
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Wix Link Building
Local citations, resource page placements, guest articles, and digital PR, off-page work earned with the standards of our link building services, with 301s preserving equity whenever slugs change.
The SEO Wiz Is a Starting Point, Not a Finish Line
Wix built a genuinely useful setup wizard, and then the checkmarks started doing damage: owners finish the list, see green, and file SEO under done. Here is the wizard’s full scope, item by item, read honestly.
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Google connection
Verifies the site with Search Console so Google can report on it. Reporting is not ranking; it is the dashboard for it.
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Homepage meta tags
Prompts a title and description for the homepage. Every other page on the site is left to its defaults.
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Sitemap submission
Submits the XML sitemap Wix was already generating. Useful introduction, zero effect on what the pages deserve.
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Social sharing tags
Sets Open Graph defaults so shared links preview correctly. Worth doing, and invisible to rankings.
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Business info
Fills the business name and locale into site settings. The first step of local SEO, not the local SEO.
That is the whole list, and it is real setup worth doing correctly, so we do it first and completely. The trap is the finish line the checkmarks imply: every task above can be complete while no page targets a search anyone makes, no schema describes the business, nothing links in, and the site loads slow under app scripts. The wizard verifies setup. It has no checkbox for demand, content, speed, or authority, and those are what rank. Everything below this line is the work the wizard was never built to see, and the work Wix SEO experts are actually for.
The Work the Wizard Skips
Nine pieces of work the SEO Wiz skips, misses, or cannot detect. The audit decides which ones your site needs first.
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URL slug rewriting
Wix ADI and duplicated pages leave slugs like /services-1 and /copy-of-about. Every slug gets rewritten to carry its keyword, and every change ships with a 301 in the same edit, so nothing earned is lost.
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Page-by-page meta tags
The wizard prompts for the homepage; we write unique titles and meta descriptions for every page, product, service, and post, to length, with the keyword where the click decision happens.
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Image alt text audit
Wix never prompts for alt text at upload. Every image gets described honestly, with keywords where they are true, for accessibility first and image search second.
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Heading tag hierarchy
ADI builds pages with multiple H1s and skipped levels. Headings get rebuilt into one H1 and ordered sections, the structure crawlers and screen readers both rely on.
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301 redirect mapping
Every changed URL points at its successor through Wix’s redirect manager, one hop, no chains, so backlinks and rankings survive the cleanup that renames them.
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Structured data via Velo
The editor emits basic schema for some page types. Velo code adds what it cannot: LocalBusiness with real hours, Service, Product, FAQPage, Event, validated against the visible page.
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Page speed cleanup
Every installed app loads scripts on pages that never use it. The audit removes what is not earning its weight, compresses images before upload, and calms animation-heavy sections.
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Internal link structure
Related pages get linked with descriptive anchors: posts into services, products into collections, locations into each other, routing authority where the revenue is.
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Content creation
Thin pages do not rank on any platform. Service pages, product descriptions, and blog posts get written against a keyword map, one search intent per page.
What Wix Locks, and What You Control
Wix trades control for maintenance you never think about, and pretending otherwise wastes budgets in both directions. Four walls are real; every one of them has a workable inside.
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Blog and store URL prefixes
Every Wix blog post lives under /post/ and every Wix Stores product under /product-page/, and no setting removes those segments. Same truth as Shopify’s locked /products/ prefix: the constraint is real and it does not stop rankings. The slug after the prefix is fully yours, and that is where the keyword work happens.
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The server, entirely
There is no server access on Wix: no config files, no hosting choices, no caching plugins. Wix owns the infrastructure and runs it on a global CDN. Everything you can influence loads in the browser, which is exactly why app count, image weight, and animation restraint count double here.
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Sitemap and robots defaults
The XML sitemap is auto-generated, and robots.txt takes overrides through an editor rather than a file you own. The work is knowing which controls exist, per-page index settings, canonical fields, the redirect manager, and using them, instead of fighting for the ones that do not.
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Theme code, with one door
There are no template files to edit, and one supported door past that limit: Velo. It is the difference between a Wix website stuck with default markup and one shipping the schema, meta logic, and canonical rules the next section describes.
Those are the platform walls. The crawl-and-performance discipline underneath them, index management, Core Web Vitals, rendering, works the same on any stack and lives in our technical SEO services. This page covers what changes when the site runs on Wix.
Do AI tools cite Wix sites?
Yes, when the site gives them something to parse. Wix serves rendered HTML from its own infrastructure, so retrieval systems read it reliably; what usually blocks citation is missing schema, decorative headings, and thin answers. Clear question-shaped headings, direct first sentences, and valid JSON-LD through Velo make a Wix page as liftable as any other.
Wix Velo Is the Escape Hatch
Velo is Wix’s built-in custom code environment: JavaScript, site APIs, and database collections inside the platform. Most Wix SEO agencies never open it. For SEO it is the escape hatch, because it ships four things the editor UI cannot.
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Schema the editor cannot emit
FAQPage markup matched to visible questions, Event schema with dates and venues, Service and Product nodes with complete fields. Injected as JSON-LD through Velo and validated against the page, the rule that keeps rich results from being revoked.
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Templated meta tags for CMS collections
Collection pages, one layout serving hundreds of database records, get title and description logic written in code, so every record page carries its own tags instead of inheriting one default.
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Custom canonical rules
Filtered views and near-duplicate records get canonicals decided in code rather than left to defaults, so Google consolidates signals onto the one page you actually want ranking.
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Programmatic internal links
Related-record links generated from the database itself: every location page linking its neighbors, every product linking its category. The internal linking hand-built sites let fall behind, kept current automatically.
Valid schema and rendered HTML are also what AI assistants parse when they assemble answers, and Wix’s server-rendered pages give retrieval systems a clean read. Making the site citable is this work; measuring and growing those citations is its own discipline, covered end to end by our AI SEO services.
The Wix Speed Reality
Wix site speed advice fails when it pretends you have a server to tune. You do not, and that cuts both ways: part of the stack is fixed beyond your reach, and the part you control decides everything that is left.
What you control
- The app list. Every installed app loads its scripts sitewide, whether the page uses it or not. The single biggest Wix speed win is usually removal, not addition.
- Image weight. The media manager serves what you give it. Compress and resize before upload and the largest paint gets measurably lighter.
- Motion and section count. Parallax, entrance animations, and long stacked pages all bill the main thread. Calm pages score better and sell fine.
- Font restraint. Every custom font family is a download that blocks text. Two families, used consistently, cover almost any design.
What Wix owns
- Server response and hosting. Wix runs the infrastructure on its own CDN. You cannot tune it, and mostly you do not need to; the floor is respectable.
- Core platform scripts. The runtime ships on every page and no setting removes it. It is the fixed cost of never managing hosting.
- The rendering pipeline. Wix decides how pages load and hydrate. Front-end discipline works with it; no app exists to work around it.
The honest summary: Wix sets your floor, you set your ceiling. A lean Wix site passes Core Web Vitals; a heavy one fails on any platform, and here there is no server work to hide behind.
Wix vs WordPress vs Shopify, Honestly
The three platforms this family covers, compared the way we would tell a friend, not the way a migration vendor would. Each is the right answer to a different question.
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Wix
Right when speed to launch and zero maintenance are the point
- Live in days, no hosting, no updates, no security patching, ever.
- Bookings, Stores, Events, and Restaurants built in, not bolted on.
- Trade-offs: locked /post/ and /product-page/ prefixes, no server access, app weight, and Velo as the only code door.
You are on the right page: everything above and below is how this platform gets configured to rank.
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WordPress
Right when publishing at scale and full control are the point
- Any hosting, any theme, template files you own, and a plugin for everything.
- The strongest choice for content operations: custom post types, editorial workflows, archives.
- Trade-offs: hosting, updates, security, and plugin conflicts are now your job, and configuration debt compounds quietly.
Running there instead? Our WordPress SEO services are this page’s platform sibling.
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Shopify
Right when the catalog is the business
- Checkout, inventory, payments, and fulfillment handled better than either alternative.
- Liquid theme code gives more markup control than Wix, less than WordPress.
- Trade-offs: its own locked URL prefixes, app subscription weight, and a blog that trails both rivals.
Selling a serious catalog? Our Shopify SEO services cover that platform’s locked structure the same way.
Google reads rendered pages, not CMS logos. All three platforms hold page-one rankings in contested markets, and all three host invisible sites. Pick the platform for your workflow, and pick the configuration work for your rankings; replatforming to fix SEO usually swaps a fixable problem for a new set of defaults.
How long does Wix SEO take to work?
Technical fixes, slugs, metas, schema, register within weeks of a recrawl. Content on an established Wix site usually moves in three to six months, and authority from links compounds over six to twelve. Google Business Profile work often shows sooner for map results. Anyone promising page one in days is selling something other than SEO.
Our Wix SEO Process, Built on VERTEX Search™
Wix work runs inside the same 18-step framework as our full SEO programs. The eight moves below are its platform core, feeding the stages around them: Discover, Structure, Create, Validate, Amplify.
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Wix Site Audit
A full crawl plus Search Console and GA4 history, read against the Wix build itself: SEO Wiz completion, slug quality, meta coverage, heading structure, app weight, and schema output, documented as a fix list priced by impact.
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SEO Wiz Completion
Every wizard task finished correctly: verification, homepage tags, sitemap submission, business settings, plus the panel settings the wizard never prompts for, so the setup layer is actually done before the ranking layer starts.
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URL Slug Cleanup
Every /services-1 and /copy-of-about slug rewritten to carry its keyword, with a 301 set in the same edit through the redirect manager, so existing rankings and backlinks survive the renames.
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Page-by-Page SEO Work
Unique titles and metas across pages, products, and posts; heading hierarchy rebuilt into one H1 per page; alt text added; internal links routed from content into the pages that close business.
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Wix Velo Schema
LocalBusiness, Service, Product, FAQPage, and Event JSON-LD injected through Velo and validated against the visible page, with templated meta and canonical logic added for CMS collections.
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Local SEO Setup
Google Business Profile connected and built out, citations made consistent across directories, location and service-area pages created, and review generation put on a system instead of a hope.
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Content and Blog Strategy
Service pages and Wix blog posts written against the keyword map, one intent per page, formatted with direct answers under question headings so snippets and AI Overviews can lift them.
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Link Building and Tracking
Citations, resource placements, guest articles, and digital PR, with GA4 events verified end to end and a monthly report in plain numbers: what ranked, what it earned, and what gets fixed next.
VERTEX Search™ is the search discipline inside the EGOCHI VERTEX™ Growth System, the operating system behind every Egochi engagement.
Is Wix SEO Right for You?
Who this is for
- You run the kind of business Wix actually hosts, a salon, studio, practice, restaurant, contractor, or small store, and the site went live fast but never started producing search traffic.
- You finished the SEO Wiz, watched everything turn green, and rankings never came, which usually means the work the wizard cannot see was never done.
- You sell through Wix Stores or book through Wix Bookings, and the product, service, and location pages need the schema and content the defaults never wrote.
- You want the site cited in AI answers as well as ranked, and nobody has checked what your pages actually emit to the systems doing the citing.
When this may not be the right fit
- Sites already outgrowing Wix and mid-replatform. SEO spend on a platform you are leaving mostly evaporates at the switch; run the migration first with a full redirect map, then point the program at the site that will live with the results.
- Single-page sites. One URL cannot map one keyword per page, and a monthly program has nothing to compound on. A one-time setup pass, tags, schema, Business Profile, covers it honestly.
Fair Questions Before You Buy Wix SEO
Is Wix bad for SEO?
No, and the claim is a decade out of date. The old complaints, uncrawlable pages, no redirects, no sitemap control, were fixed years ago, and Wix now powers 4.3% of all websites with rankings in every market we work in. What is still true: the URL prefixes are locked, there is no server access, and schema past the basics takes Velo code. Those are constraints, not disqualifiers, and each one has a workable answer on this page.
I finished the SEO Wiz. Is the SEO done?
No, and this is the most expensive misunderstanding on the platform. The wizard confirms setup: connection, homepage tags, sitemap, business info. It does not know what your customers search, whether any page targets those searches, what your schema says, or who links to you. Same family as the WordPress plugin’s green light: fields filled is not pages ranking. Finish the wizard, then start the SEO.
Can a Wix site really outrank WordPress sites?
Yes, and they do it daily. Google reads the rendered page: content, structure, schema, speed, links. It does not award points for the CMS logo. A configured Wix site beats a neglected WordPress site without drama, and the reverse is just as true. Platform arguments are mostly a way to avoid the configuration work, which is the part that actually decides the search results page.
Should I leave Wix for better SEO?
Usually not, and almost never for SEO alone. Migration costs real money, takes weeks, and risks rankings even when the redirect map is perfect, while most Wix problems are configuration problems with fixes at a fraction of that budget. The honest exceptions: you need publishing scale and plugin control, or the catalog has become the business. Those are workflow reasons, the comparison above names them, and we will tell you if you have one.
The Engagements Behind This Page
None of the numbers below is dressed up as a Wix number: these register clients ran on other stacks and are labeled as what they are, because the discipline transfers and invented platform tags do not. Every figure is register-fed and covers its engagement whole.
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Mellow Mushroom
Restaurant Group | Local Search
A multi-location restaurant brand competing for the same local searches every Wix restaurant chases. Location page work, profile wiring, and local content moved orders where they are won: the map.
- +312% Local Traffic
- +245% Online Orders
- Top 3 Local Pack
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Corcoran Group
Real Estate | Multi-Market
A real estate name where neighborhood pages, speed work, and schema carried the program, the same page-by-page discipline this page describes, at larger scale. Tracked in GA4.
- +120% Organic Traffic
- +288% Lead Growth
- 13.8 → 4.2 Avg. Position
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TriCity National Bank
Community Bank | Multi-Location
A community bank whose branches live or die on local discovery. Search work ran inside a wider engagement, and the numbers cover it whole, honestly.
- +90% Organic Traffic
- +77% PPC Conversion Rate
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Brilliant Earth
Fine Jewelry | Ecommerce
A jewelry retailer whose product and category pages had to earn contested commercial terms. Content, schema, and links moved revenue, not just sessions.
- +428% Organic Traffic
- +186% Revenue
- 3.8% Conv. Rate
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Steeda
Performance Parts | Ecommerce
A parts catalog ranking against marketplaces, the hardest neighborhood in ecommerce search. Category structure and content did the lifting; numbers as published.
- +102% Organic Traffic
- +95% Sales Growth
- +100K Monthly Visitors
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Pro Numb
Topical Anesthetics | DTC Brand
A DTC brand that needed to own its category question by question, in classic results and AI answers alike. Figures confirmed and covering the engagement whole.
- +340% Organic Traffic
- 47 Featured Snippets
- $2M+ Monthly Revenue
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The Pioneer Woman
Food Publisher | Editorial Scale
A publisher where template decisions multiply across thousands of pages, the same lever a Wix CMS collection pulls at smaller scale. Numbers as published.
- 30M+ Monthly Visitors
- +250% Lead Generation
- +45% Time on Site
The engagements that did run on Wix, Geobunga, Happy Trees, Los Angeles Fixer, Playback Studios, Premier Violet Hair, and Savior Fireworks, publish their write-ups in our Wix case studies.
Meet Your Wix SEO Team
The strategists, Velo developers, content writers, and analysts who work inside your Wix dashboard and your code panel, and then answer for the traffic.
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Jobin John
Chief Executive Officer
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Justin Brown
Head of Search Engine Optimization
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Bryan Thomson
Head of Web Design & Development
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Ina Komins
Head of Social Media Marketing
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Kierra Pita
Head of Advertising & Content Marketing
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Patricia Turner
Chief Creative Officer
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William Carter
Chief Digital Strategy Officer
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Andrew Miller
Senior SEO Strategist
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Amy Robinson
Content Marketing Manager
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Betty Harrison
PPC Campaign Specialist
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Anthony Carter
Lead Digital Account Executive
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Amanda Cooper
Social Media Director
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Carol Parker
Senior Client Success Manager
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Barbara Bennett
Email Marketing Lead
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Charles Turner
Technical SEO Analyst
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Brian Sullivan
Creative Director
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Christine Walker
Director of Project Management
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Christopher Brooks
Digital Marketing Strategist
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Daniel Wright
Senior Analytics Specialist
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David Henderson
Lead Content Strategist
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Donna Mitchell
Client Communications Manager
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Elizabeth Foster
Director of Paid Advertising
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Supriya J. John
Brand Experience Specialist
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Emma Scott
Social Media Content Creator
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George Crawford
Technical Solutions Architect
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Jacob Evans
Digital Content Coordinator
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James Anderson
Marketing Automation Specialist
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Jason Palmer
Junior Copywriter
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Jeffrey Reynolds
Paid Media Analyst
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Jennifer Lewis
Community Engagement Specialist
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Jonathan Murphy
SEO Reporting Specialist
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Joseph Morgan
Influencer Marketing Coordinator
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Kenneth Stevens
Digital PR Manager
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Kimberly Harper
Digital Marketing Intern
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Kevin Morris
SEO Outreach Specialist
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Lee Dawson
Junior Web Developer
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Linda Peterson
Email Campaign Coordinator
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Lisa Thompson
Social Media Ads Specialist
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Margaret Bradley
Marketing Operations Lead
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Mark Richards
Data & Insights Analyst
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Mary Kennedy
Senior Copyeditor
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Matthew Clark
Growth Marketing Manager
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Michelle Sanders
Junior Marketing Designer
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Michael Foster
Senior Conversion Rate Specialist
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Nancy Wheeler
Digital Analytics Manager
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Nicholas Pierce
Affiliate Marketing Specialist
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Nicole Adams
Outreach Program Coordinator
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Paul Franklin
Paid Social Campaign Manager
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Richard Barnes
Reputation Management Specialist
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Robert Murphy
Lead Solutions Architect
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Ronald Davis
Marketing Technology Analyst
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Ryan Bell
Paid Media Buyer
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Sandra Gregory
Digital Account Coordinator
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Scott Hopkins
CRM Implementation Specialist
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Shirley Ellis
Customer Insights Manager
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Stephanie Cross
Brand Content Designer
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Steven Greene
Web Analytics Specialist
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Susan Price
Affiliate Campaign Manager
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Thomas Fisher
Lead Technical Architect
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Timothy Nash
Mobile Marketing Strategist
Wix SEO FAQs
What does a Wix SEO company actually do?
The platform-shaped version of search work: the SEO Wiz finished correctly, URL slugs rewritten with 301s, unique tags on every page, heading and alt text cleanup, schema injected through Velo, app weight cut, content written against a keyword map, and links earned. The deliverable is traffic and leads you can trace in GA4, not a completed checklist.
Why are my Wix URLs so weird?
Two reasons with two different answers. Wix generates junk slugs like /services-1 and /copy-of-about when pages get added or duplicated, and those are fully fixable with a rewrite plus a 301. The /post/ and /product-page/ prefixes on blog and store URLs are the platform’s own structure and cannot be removed; they also do not stop those pages from ranking.
What is Wix Velo and why does it matter for SEO?
Velo is Wix’s built-in coding environment: JavaScript, site APIs, and database collections. For SEO it is the door past the editor’s limits, the way FAQPage and Event schema, templated meta tags on CMS collection pages, and custom canonical rules actually ship. Most of what separates a configured Wix site from a default one runs through it.
How do you speed up a Wix site?
From the front end, because that is the only end you get. The app audit comes first and usually cuts the most, since every installed app loads scripts sitewide. Then image compression before upload, fewer font families, calmer animations, and shorter stacked pages. Wix owns the servers and the CDN; they are decent, and they are not yours to tune.
Do you work with Wix Stores, Bookings, Events, and Restaurants?
Yes, and each app changes the work. Stores needs Product schema, original descriptions, and a Merchant Center feed. Bookings needs a page per service with Service schema. Events needs Event markup with dates and venues. Restaurants needs menu structure and local wiring. The audit reads which apps you run and scopes the program to them.
Does it matter if the site was built with ADI, the Editor, or Wix Studio?
For the starting point, yes; for the ceiling, no. ADI builds need the most cleanup: junk slugs, scrambled headings, generic titles. Editor sites vary with whoever built them. Studio sites tend to start cleaner. All three end at the same place once slugs, tags, schema, and content are actually done, and none of them does that work for you.
Can I do Wix SEO myself?
The setup layer, genuinely yes: finish the SEO Wiz, write titles and descriptions, add alt text, fix slugs one page at a time. Where owners get hurt is slug changes without redirects, schema left at defaults, app stacks nobody audits, and content written without a keyword map. Do the basics yourself, and price help for the parts that compound.
Will you tell us if Wix is the wrong platform for our goals?
Yes, in the audit, with reasons attached. It happens: a publishing operation that needs WordPress, a catalog that belongs on Shopify. When it does, we say so before you spend a month of retainer, because a program pointed at the wrong platform wastes everyone’s money. Most of the time the platform is fine and the configuration is the gap.
Ready to Rank Your Wix Site Higher?
Wix SEO is a specialty inside our full search engine optimization services, so the research, the Velo work, the content, and the links run as one program with one owner. Tell us about your site and we will send back a plan with real findings in it: which wizard tasks were actually finished, what your slugs and schema say today, and what we would fix first.
Questions? Call (888) 644-7795 or email care@egochi.com
Egochi Stats
- 500+ Clients Served
- 12+ Years Experience
- 922 Websites Designed
- $200M+ Revenue Generated
- 60+ Team Members
- 50+ Service Locations
- 95% Client Retention
- 1M+ Leads Generated